Indranil Banerjee

Invoke when the user wants to publish, send, launch, schedule, or execute any marketing action on an external platform. Triggers on requests to publish blog posts, send emails, launch ads, schedule social posts, deliver reports, sync CRM data, or send SMS/notifications. Manages the approval workflow and ensures every execution is logged.

Invoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.1), inclusive language review, or brand safety assessment. Automatically invoked as a final review step before any content is published or delivered.

Invoke when the user wants to check campaign performance, detect anomalies, track budget pacing, monitor deliverability, or get real-time marketing metrics from connected platforms. Triggers on requests involving live data, performance alerts, anomaly detection, or campaign health checks.

Use when the task requires ongoing competitive monitoring, competitor change detection, share of voice tracking, competitive alerts, ad monitoring, price monitoring, win/loss analysis, or competitive narrative mapping.

Generate client-facing reports. Use when: white-labeled performance report with KPIs, trends, strategic recommendations.

Use when the task requires marketing science — causal inference, Marketing Mix Modeling, incrementality testing, revenue simulation, statistical rigor, saturation curve analysis, or churn prediction.

Plan content calendars. Use when: monthly or quarterly scheduling, platform assignments, content pillars, repurposing.

Test message variants on synthetic audiences. Use when: predicting response rates, sentiment, or objections before live tests.

Track AI engine brand narratives. Use when: detecting narrative drift, misrepresentation, or competitor narrative gains over time.

Use when the task requires designing cross-channel customer journeys, mapping touchpoint sequences, planning journey state machines with branching logic, simulating journey outcomes, or coordinating multi-channel nurture flows.

Measure share of voice. Use when: comparing keyword visibility, SERP presence, ad share, or AI citations vs competitors.

Import leads into CRM. Use when: loading leads from forms, CSV, or manual entry with deduplication and scoring.

Map the competitive narrative landscape. Use when: analyzing positioning territories, gaps, competitor claims, differentiation.

Create high-converting competitor comparison pages for effective marketing.

Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.

Create influencer campaign briefs. Use when: setting creator criteria, FTC compliance, or measurement plans.

Design executive marketing dashboards. Use when: building CMO reports, board metrics, or leadership views.

Run synthetic focus groups. Use when: testing messaging, pricing, or positioning before live research spend.

Configure regional settings. Use when: setting timezone, language, compliance rules, currency, or local preferences.

Run multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation.

Explore emerging marketing channels. Use when: evaluating voice search, social commerce, or new platforms.

Update CRM pipeline. Use when: changing deal stages, values, notes, tracking velocity, or managing deal progression.

Test pricing strategies with synthetic data. Use when: simulating willingness to pay, price sensitivity, or optimal price points.

Perform in-depth SEO analysis for a single webpage to optimize its performance.

Compare budget scenarios side-by-side. Use when: testing 2-4 allocation variants with projected outcomes.

Generate performance reports. Use when: tracking KPIs, trend analysis, anomaly detection, and actionable recommendations.

Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.

Audit local SEO health. Use when: reviewing GBP optimization, NAP consistency, local citations, or local pack rankings.

Set up ongoing competitor monitoring. Use when: defining tracked competitors, scan frequency, change detection alerts.

Conduct a comprehensive audit of image SEO to enhance performance and accessibility.

Design cross-channel customer journeys. Use when: mapping touchpoints, branching logic, or stage transitions.

Manage PR crises. Use when: reputational threat emerges, need stakeholder messaging, or communication timeline.

Verify marketing claims. Use when: cross-checking statistics, awards, certifications, or performance claims with sources.

Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.

Show the getting started guide, available commands, examples, and help for Digital Marketing Pro

Generate branded PDF reports. Use when: creating executive summaries, campaign reports, or client deliverables.

Assess current market conditions. Use when: checking economic indicators, cultural moments, or competitive activity.

Design marketing automation workflows. Use when: building lead scoring, nurture sequences, drip campaigns, or behavioral triggers.

Repurpose content across channels. Use when: blog-to-social, webinar-to-article, pillar derivatives, format adaptation.

Audit hreflang tags. Use when: checking missing tags, incorrect language codes, or x-default configuration.

Assess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review.

Check campaign autopilot status. Use when: health scores, auto-corrections, guardrail review, campaigns needing attention.

Monitor keyword rankings. Use when: tracking keyword positions, detecting ranking drops, or alerting on position changes.

Identify and model growth loops. Use when: detecting viral, content, or paid loops, modeling effectiveness, proposing new loops.

Invoke when the user needs competitor analysis — content strategy teardowns, SEO gap analysis, paid ad analysis from ad libraries, social media benchmarking, AI visibility comparisons, pricing and positioning research, or market landscape mapping. Triggers on requests mentioning competitors, competitive gaps, market analysis, or benchmarking.

Create a paid media plan. Use when: building media buy schedules, cross-channel budget allocation, or creative rotation calendars.

Add MCP server integrations. Use when: connecting a custom tool, API, or service to the plugin via .mcp.json.

Invoke when the user needs help with search engine optimization, AI engine optimization (AEO), generative engine optimization (GEO), keyword research, technical SEO audits, content optimization for search, local SEO, link building strategy, or improving visibility in AI-generated answers and search features.

Score localized content quality. Use when: checking translation accuracy, cultural adaptation, or voice preservation.

Monitor brand AI visibility. Use when: tracking mentions in ChatGPT, Perplexity, Gemini, or AI Overviews.

Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization.

Sync data to CRM platforms. Use when: pushing contacts, deals, or campaigns to Salesforce, HubSpot, Zoho, or Pipedrive.

Configure content eval settings. Use when: adjusting score thresholds, dimension weights, or auto-reject rules.

Recall marketing learnings. Use when: querying what we know about a channel, audience, objective, or past campaign.

Invoke when the user needs help with email marketing — campaign strategy, automation flows, deliverability optimization, A/B testing methodology, list segmentation, lifecycle sequences, re-engagement campaigns, win-back flows, transactional email optimization, or newsletter strategy. Triggers on requests involving email campaigns, drip sequences, email deliverability, list management, or email automation.

Build product launch playbooks. Use when: planning pre-launch, launch day, or post-launch phases.

Simulate revenue impact via Monte Carlo. Use when: testing channel mix changes, budget shifts, or new channel launches.

Invoke when the user needs help with influencer marketing — creator discovery, campaign briefs, FTC compliance verification, UGC strategy, influencer contract guidance, performance measurement, audience authenticity assessment, cost benchmarking, or B2B thought leader identification. Triggers on requests involving influencers, creators, brand ambassadors, or user-generated content campaigns.

Scan content library for decay signals: declining traffic, falling rankings, outdated stats, dropped AI citations. Prioritizes refresh opportunities by business impact. Use when identifying content that needs refreshing, recovering lost traffic, or auditing for stale and underperforming content.

Configure competitor alerts. Use when: tracking content changes, pricing shifts, ad launches, SERP changes, social spikes.

Import agency SOPs. Use when: adding workflow definitions, approval processes, or launch checklists.

Design email sequences. Use when: building subject lines, body copy, timing, segmentation logic, and deliverability plans.

Manage brand reputation. Use when: handling reviews, crisis comms, negative press, sentiment, or recovery plans.

Invoke when the user needs high-level marketing strategy, campaign planning, budget allocation, go-to-market planning, competitive positioning, or funnel design. Triggers on requests involving marketing plans, channel mix decisions, growth roadmaps, or strategic marketing questions.

Invoke when the user needs help with digital PR, media outreach, press release writing, journalist pitching, HARO or Connectively responses, thought leadership strategy, newsjacking opportunities, E-E-A-T authority building, or executive branding. Triggers on requests involving press coverage, media relations, PR campaigns, or building domain authority through earned media.

Create media pitch packages. Use when: building pitch templates, media lists, outreach strategy, or HARO responses.

Engineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy.

Audit AI search visibility. Use when: checking brand presence in ChatGPT, Perplexity, AI Overviews, Gemini.

Invoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite, or improve marketing copy.

Send email campaigns. Use when: deploying via SendGrid, Klaviyo, Customer.io, Brevo, or Mailgun with A/B testing.

Audit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks.

Audit the martech stack. Use when: evaluating marketing tools, recommending consolidation, or choosing between platforms.

Import deliverable templates. Use when: adding proposal formats, report structures, or brief templates.

Translate marketing content. Use when: localizing with brand voice preservation, quality scoring, or transcreation.

Invoke when the user wants to save brand knowledge to persistent memory, search past campaign learnings, sync session insights to a vector database, manage the knowledge graph, or configure the memory architecture. Triggers on requests involving long-term memory, RAG retrieval, knowledge storage, cross-session learnings, or "what worked before" queries.

Deep technical SEO analysis. Use when: optimizing crawlability, Core Web Vitals, rendering, redirects, or sitemaps.

Invoke when the user needs help with paid advertising — campaign setup, audience targeting, bid strategies, ad creative recommendations, budget pacing, performance optimization, or media plans across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Amazon Ads, programmatic, or retail media networks.

Create live Looker Studio dashboards. Use when: connecting marketing data sources with auto-configured visualizations.

Audit brand entity consistency. Use when: checking Wikidata, Knowledge Panel, or directory discrepancies.

Invoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversion optimization. Triggers on requests involving conversions, landing pages, A/B testing, or optimization experiments.

Senior QA lead who orchestrates multi-dimensional content evaluation, synthesizes results across scoring dimensions, identifies quality risks, and recommends fixes before publication.

Plan digital PR campaigns. Use when: pitching journalists, HARO responses, thought leadership, or E-E-A-T building.

Invoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM data, lead management, pipeline updates, or sales-marketing alignment.

Multilingual marketing specialist who manages translation routing, transcreation, cultural adaptation, multilingual SEO, and translation quality assurance across languages and cultures.

Launch paid ad campaigns. Use when: deploying ads on Google, Meta, LinkedIn, or TikTok with targeting and safeguards.

Detect marketing anomalies. Use when: traffic drops, cost spikes, conversion changes, deliverability issues, budget overruns.

Portfolio-level agency dashboard aggregating health metrics across all client brands — campaign status, budget pacing, KPI attainment, team utilization. Use when reviewing cross-brand portfolio health, preparing for agency leadership standups, or getting a single-view snapshot of all client accounts.

Localize campaigns for multiple markets. Use when: translating assets, adapting references, adjusting compliance.

Switch brand credentials. Use when: activating the correct API keys for MCP servers in multi-client workflows.

Design structured ad creative tests with A/B test plans, multivariate creative strategies, sample size calculations, and iteration cadences. Use when planning creative testing for ads, optimizing creative performance, or building a testing playbook across advertising platforms.

Deliver performance reports. Use when: sending KPI summaries via Slack, email, or Google Sheets with analysis.

Track budget pacing in real time. Use when: cross-platform spend tracking, overspend alerts, reallocation recommendations.

Invoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution modeling, performance analysis, anomaly detection, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup, or data interpretation.

Import data from external sources. Use when: loading CRM contacts, email lists, or campaign data from CSV, JSON, or Sheets.

Invoke when the user needs help with product-led growth strategy, referral programs, viral loop design, launch strategy, retention optimization, growth experiments, activation funnels, or conversion rate optimization. Triggers on requests involving growth models, PLG, user acquisition loops, experiment design, or retention mechanics for SaaS, marketplace, and consumer products.

Plan client onboarding. Use when: kickoff agenda, discovery questionnaire, account setup checklist, 30-60-90 day plan.

Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.

Audit multilingual content consistency. Use when: checking language parity, regional compliance, or translation quality.

Track SERP feature changes. Use when: monitoring AI Overviews, featured snippets, PAA, knowledge panels, local packs.

Configure language settings. Use when: setting primary languages, do-not-translate terms, or locale formatting.

Prepare a Quarterly Business Review. Use when: building QBR presentations, client performance reviews, or strategy updates.

Create audience segments. Use when: building or updating CRM or email platform segments for campaign targeting.

Batch evaluate multiple content pieces. Use when: scoring a content library, campaign assets, or deliverable set.

Create case studies and success stories. Use when: client results showcase, portfolio piece, testimonial-based proof points.

Save brand knowledge to memory. Use when: persisting campaign learnings, guidelines, or competitive intel for retrieval.

Batch sync session learnings to memory. Use when: persisting campaign insights and performance history across sessions.

Design A/B and multivariate tests. Use when: sample size calculation, testing hypothesis, CRO experimentation.

Send team notifications. Use when: pushing campaign updates, alerts, or approval requests via Slack or Intercom.

Save a marketing learning or insight. Use when: capturing knowledge, recording campaign results, building compound intelligence.

Send SMS or WhatsApp messages. Use when: deploying marketing messages via Twilio or Brevo with compliance checks.

Show MCP integration status. Use when: checking active connectors, available integrations, or skill unlocks.

Build detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences.

Invoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-client management, agency workflows, client onboarding, or portfolio oversight.

Set up or update a brand profile. Use when: new brand onboarding, client setup, brand switching, context update.

Execute SEO changes. Use when: updating meta tags, schema markup, canonicals, redirects, or indexing via CMS MCP.

Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.

Validate content structure. Use when: checking schema compliance, required sections, word count, or placeholders.

Switch active brand profile. Use when: changing brand context in multi-client or agency workflows.

Import brand guidelines. Use when: adding voice guides, style restrictions, or messaging frameworks.

Respond to online reviews. Use when: drafting replies for Google, Yelp, G2, or building review response templates.

Manage agency SOPs. Use when: creating, assigning, versioning, or auditing standard operating procedures.

Orchestrate full campaign lifecycle. Use when: planning, launching, managing, UTM setup, media plan, post-mortem.

Assess customer churn risk. Use when: churn scoring, at-risk segment identification, intervention playbook generation.

Create detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.

Build local SEO strategy. Use when: optimizing Google Business Profile, fixing NAP consistency, improving local pack rankings.

Draft agency proposals. Use when: pitch deck, scope of work, SLA, capabilities presentation for prospects or clients.

Set up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.

Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.

Generate C-suite executive summaries. Use when: preparing board reports, portfolio ROI, or strategic reviews.

Manage URL redirects. Use when: creating 301/302 redirects, auditing chains, fixing loops, or deploying via CMS MCP.

Assign tasks to team members. Use when: distributing work by role, expertise, and capacity, or managing workloads.

Generate marketing intelligence briefings from compound intelligence across agents — surfaces learnings, cross-agent patterns, confidence distribution, and playbooks. Use when reviewing accumulated marketing learnings, preparing for quarterly planning, onboarding team members, or identifying knowledge gaps.

Comprehensive digital marketing plugin for Claude Code and Cowork with 16 integrated modules.

Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy.

Set up an MCP connector. Use when: connecting Google Ads, Salesforce, Mailchimp, or any service to the plugin.

Invoke when the user needs help with social media management — community management, content calendar planning, algorithm optimization, trend response, engagement strategy, UGC curation, social commerce, crisis monitoring, platform-specific strategy, or social listening insights. Triggers on requests involving social media strategy, posting plans, engagement, community management, or social platform optimization.

Plan webinars and virtual events. Use when: designing promotion, content, registration, and post-event follow-up.

Use when the task requires monitoring macro signals — economic indicators, cultural trends, industry events, platform algorithm changes, or regulatory updates — that impact marketing strategy and timing.

Design marketing funnels. Use when: mapping customer journeys, attribution modeling, or conversion paths.

Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.

Plan influencer and creator partnerships. Use when: discovering creators, UGC campaigns, or FTC compliance.

Write video scripts. Use when: creating YouTube, TikTok, Reels, LinkedIn, demo, or explainer video content.

Map invisible buyer journeys. Use when: tracking unattributed discovery, Reddit, AI chatbots, or word-of-mouth.

Generate quality trends report. Use when: reviewing eval scores over time, content type performance, or regression alerts.

Research and cluster keywords. Use when: mapping search intent, finding content gaps, or long-tail discovery.

Publish blog posts. Use when: deploying to WordPress or Webflow with SEO optimization, categories, and scheduling.

Optimize budget allocation. Use when: channel spend reallocation, data-driven budget planning, ROI-based justification.

Check active campaign status. Use when: cross-platform execution history, performance metrics, pending approvals.

Pull live marketing metrics for a performance snapshot: KPIs vs targets, trend comparison, and cross-platform overview. Use when checking current marketing performance, monitoring KPI health, comparing to benchmarks, or getting a quick status update across analytics platforms.

Run comprehensive SEO audit. Use when: checking technical health, on-page, content quality, E-E-A-T, or link profile.

Export marketing data. Use when: sending data to BigQuery, Google Sheets, or Supabase for analysis or reporting.

Build social media strategy. Use when: defining content pillars, posting cadence, engagement tactics, or growth plans.

Design retargeting strategy. Use when: planning cross-platform remarketing, audience segmentation, or ad sequencing.

Audit landing pages. Use when: scoring above-fold clarity, trust signals, form friction, message match, or mobile UX.

Analyze customer cohorts. Use when: acquisition cohorts, retention curves, LTV by cohort, behavioral segmentation.

A/B test content variations. Use when: comparing quality scores across prompt approaches, headline styles, or content versions.

Use when the task requires storing, retrieving, synthesizing, or distributing marketing learnings across agents — compound intelligence, pattern recognition, playbook generation, or institutional knowledge management.

Run technical SEO audit. Use when: checking Core Web Vitals, crawlability, indexation, speed, or structured data.

Calculate marketing ROI. Use when: measuring campaign ROAS, CAC, CPL, LTV, or multi-channel attribution returns.

Plan programmatic SEO pages. Use when: building template engines, URL patterns, thin content safeguards, or quality gates.

Build SEO strategy and roadmap. Use when: planning site architecture, content strategy, or phased implementation.

Optimize AI engine visibility. Use when: AEO/GEO strategy, citation optimization, entity consistency across AI platforms.

Schedule social media posts. Use when: publishing to Twitter/X, Instagram, LinkedIn, TikTok, YouTube, or Pinterest.

Evaluate content quality. Use when: scoring drafts, checking hallucinations, or assessing brand voice compliance.

Load brand context for marketing tasks. Use when: setting up brands, switching context, or needing industry benchmarks.

Manage XML sitemaps effectively by auditing and generating them based on best practices.

Search stored brand knowledge. Use when: recalling past learnings, voice guidelines, or competitor insights via semantic search.

View the integration status of MCP connectors and their workflow impact.

Import brand voice profiles from documents or URLs to streamline brand setup and updates.

ContentForge streamlines content production with a multi-agent pipeline for fast, compliant, and high-quality content generation.

Validates scientific accuracy and evidence quality of technical content.

Orchestrates parallel content production pipelines for efficient content creation.

Transform articles into tailored social media posts for multiple platforms.

Generate engaging video scripts for YouTube, TikTok, and more with detailed scene breakdowns and B-roll suggestions.

Translates content while preserving brand voice, citations, and SEO across languages.

Track content quality scores, pipeline timing, and compliance trends with actionable insights.

Drafts initial content from verified research and outlines, ensuring brand voice and factual accuracy.

Audit your content library for freshness, coverage gaps, and optimization opportunities.

Extracts key points from content and adapts them for social media platforms.

Process multiple content pieces in parallel with advanced queue management and tracking.

Publish content directly to Webflow or WordPress with verification and fallback options.

Connect any API or service to ContentForge with a custom MCP connector.

Automates final content formatting, delivery, and tracking updates.

Plan and manage content calendars with scheduling, deadlines, and Google Calendar sync.

Create custom content type templates for consistent and high-quality content production.

Access the ContentForge user guide and learn about available skills, pipeline details, and troubleshooting.

Refresh existing content with updated data, sources, and SEO while preserving rankings and brand compliance.

Produce high-quality, fact-checked content quickly through an autonomous 10-phase pipeline.

Set up an MCP connector with step-by-step instructions for various services.

Reviews content against quality standards, brief requirements, and brand guidelines before final output.

Switch between local, Airtable, and Google Sheets backends for tracking data with optional migration.

Translate content into 15+ languages while preserving brand voice and SEO.

Conducts deep research using web search, academic databases, and industry sources to build the knowledge foundation for content creation.

Generate scored A/B test variations of content elements to optimize performance.

Optimizes content for search engine visibility and AI discoverability through strategic keyword placement and structured data.

Verifies claims, statistics, and citations for accuracy before content drafting.

Transforms drafts into polished, publication-ready content by optimizing structure and proofreading.

Enhance content with visual opportunities, data charts, and AI-generated images.

Generate research-backed content briefs with keywords, competitors, and SEO strategies.

Transforms AI-generated content into natural, human-like prose with storytelling elements.

Enterprise AEO strategist for SEO/AEO practitioners, covering audits, strategy, and content optimization.