Comprehensive digital marketing plugin for Claude Code and Cowork with 16 integrated modules.

Digital Marketing Pro — Claude Code & Cowork Plugin

The most comprehensive digital marketing plugin for Claude Code and Claude Cowork. 16 integrated modules covering the entire marketing spectrum from strategy to execution to measurement — including dedicated Technical SEO, Local SEO, and Marketing Automation modules. v2.0 adds a full execution layer: publish content, send emails, launch ads, schedule social, sync CRMs, manage persistent memory, and deliver reports — all with human-in-the-loop approval workflows. Multi-client agency operations with credential profiles, portfolio dashboards, and team management. v2.1 adds predictive intelligence, GEO monitoring, competitor monitoring, SEO execution, self-healing campaigns, creative intelligence, compound intelligence, synthetic audience testing, journey orchestration, and more. v2.2 adds a comprehensive evaluation/QA layer (hallucination detection, claim verification, output validation, composite scoring, quality regression tracking) and full multilingual support (4 translation MCP servers, automatic language routing, transcreation, cultural adaptation, multilingual SEO). v2.3 introduces HTTP-only MCP connectors for Cowork compatibility (14 HTTP connectors that work in both Cowork and Claude Code). v2.4 adds connector discovery and onboarding (/dm:integrations status dashboard, /dm:connect guided setup, /dm:help quick reference). v2.5 adds 7 top commands visible in the Customize panel — brand setup, campaign planning, SEO audit, content engine, performance reports, competitor analysis, and email sequences. v2.6 adds 6 dedicated SEO sub-skills (programmatic SEO, competitor comparison pages, image SEO audit, single-page deep analysis, sitemap management, SEO strategic planning), expanded schema markup support (18 types with deprecation tracking), Google SEO quick reference, and DataForSEO MCP integration.

What This Plugin Does

Digital Marketing Pro transforms Claude into a full-stack marketing intelligence system. It covers every marketing discipline, adapts to any business model, auto-applies compliance rules, and learns from your past campaigns.

16 Core Modules

Module	What It Covers
AEO/GEO Intelligence	AI visibility, answer engine optimization, citation optimization, entity consistency
Funnel Architect	Customer journey mapping, attribution modeling, funnel gap analysis
Campaign Orchestrator	Campaign planning, budget allocation, UTM tracking, post-mortems, ABM
Audience Intelligence	Buyer personas, Jobs-to-Be-Done, segmentation, psychographic profiling
Content Engine	SEO content, ad copy, emails, social, landing pages, calendars, brand voice, accessibility, multilingual
Digital PR & Authority	Media outreach, press releases, thought leadership, newsjacking, E-E-A-T
Analytics & Insights	KPI frameworks, reporting, anomaly detection, MMM, incrementality, dark social, privacy-first measurement
Paid Advertising	Google, Meta, LinkedIn, TikTok, programmatic, retail media networks
CRO	Landing page audits, A/B testing, form optimization, pricing psychology
Growth Engineering	PLG, referral systems, viral loops, launch strategy, retention, affiliates
Influencer & Creator	Discovery, briefs, FTC compliance engine, contracts, UGC, measurement
Reputation Management	Review strategy, 3-tier crisis communication, brand safety, recovery
Emerging Channels	Voice search, visual search, social commerce, community, podcast, video
Technical SEO	Core Web Vitals, crawlability, indexation, site architecture, redirects, JavaScript SEO, mobile-first
Local SEO	Google Business Profile, NAP consistency, citations, local pack, location pages, multi-location
Marketing Automation	Automation workflows, lead scoring, nurture sequences, marketing operations, MAP strategy

Key Differentiators

10 business models supported (B2B SaaS, eCommerce, Local, Agency, Creator, Enterprise, Non-Profit, Marketplace, DTC, B2B Services)
22 industry profiles with benchmarks and compliance rules
16 privacy law jurisdictions auto-applied (GDPR, CCPA, PIPL, DPDPA, and more)
25 specialist agents, including 5 execution agents, 2 predictive intelligence agents, and agents for competitor intelligence, compound intelligence, journey orchestration, quality assurance, and localization, that activate based on conversation context, call 65 Python scripts for scoring, query MCP servers for live data, enforce brand guidelines, and persist campaign learnings
Brand guidelines enforcement — import voice guides, restrictions, channel styles, messaging frameworks; automatically applied across all modules
Deliverable templates and agency SOPs — custom output formats and workflow definitions
7 top commands visible in the Customize panel + 141 slash commands for direct access to all workflows — including execution, monitoring, predictive intelligence, GEO monitoring, competitor monitoring, SEO execution, creative intelligence, compound intelligence, journey orchestration, synthetic audience testing, evaluation/QA, multilingual support, connector discovery, and more
65 Python scripts for deterministic execution (scoring, analysis, generation, guidelines management, email testing, A/B testing, social optimization, technical SEO auditing, local SEO checking, ROI calculation, budget optimization, CLV analysis, revenue forecasting, content repurposing, review response drafting, link profile analysis, ad budget pacing, approval workflow, execution tracking, performance monitoring, CRM sync, credential management, team management, report generation, memory management, SEO execution, competitor tracking, GEO tracking, PDF generation, revenue simulation, churn prediction, macro signal tracking, creative fatigue prediction, intelligence graphing, journey engine, growth loop modeling, campaign health monitoring, narrative mapping, audience simulation, hallucination detection, claim verification, output validation, eval running, quality tracking, eval config management, prompt A/B testing, language routing)
14 HTTP connectors + 68 npx integrations for connecting your own marketing accounts AND executing actions (social publishing, email sending, CRM writes, ad campaign creation, SMS, vector databases, knowledge management, CRM platforms, PM/design tools, SEO/monitoring, marketing automation, translation services, and more). Run /dm:integrations to see your connector status
Persistent brand memory that learns across sessions
5-layer memory architecture — session context → vector DB RAG (Pinecone/Qdrant) → temporal knowledge graphs (Graphiti) → universal agent memory (Supermemory) → knowledge base (Notion/Google Drive)
Human-in-the-loop execution — every write action requires explicit approval with risk-level classification (low/medium/high/critical) and industry-specific compliance gates
Agency operations — multi-client credential profiles, portfolio health dashboards, SOP library, team role management, white-labeled client reports, executive summaries
Adaptive scoring that adjusts to your industry, business model, and goals
Predictive intelligence — revenue simulation, churn prediction, market timing signals
GEO monitoring — AI visibility tracking across ChatGPT, Perplexity, Gemini, Copilot
Competitor monitoring — ongoing competitive scanning with change detection, share of voice, and alerts
Self-healing campaigns — auto-correction within guardrails for campaign health
Creative intelligence — fatigue prediction and content decay scanning
Compound intelligence — cross-agent learning hub with confidence scoring
Synthetic audience testing — simulated focus groups from CRM data
Journey orchestration — cross-channel journey state machines and growth loop modeling

Installation

Connectors (MCP Integrations)

The plugin ships with 14 HTTP connectors that work in both Cowork and Claude Code — including Slack, Canva, Figma, HubSpot, Amplitude, Notion, Ahrefs, Similarweb, Klaviyo, Google Calendar, Gmail, Stripe, Asana, and Webflow. These appear in the Connectors panel and users connect what they need.

The plugin works fully WITHOUT any connectors — all 141 skills, 25 agents, frameworks, and knowledge files function immediately. Connectors are only needed for live data and execution on external platforms.

Claude Code users who want the full 68-server configuration (Google Ads, Meta Ads, analytics, social, and more via npx) can use the advanced setup:

cp .mcp.json.example .mcp.json

See CONNECTORS.md for the full connector reference and MCP Integration Guide for detailed setup.

Option A: Install from the marketplace (recommended)

/plugin marketplace add indranilbanerjee/neels-plugins
/plugin install digital-marketing-pro@neels-plugins

Option B: Direct from GitHub

claude plugins add github:indranilbanerjee/digital-marketing-pro

Option C: Add from a local directory

claude plugins add /path/to/digital-marketing-pro

Option C: Place in your plugins directory

Copy or clone the plugin directly into your Claude Code plugins folder:

~/.claude/plugins/digital-marketing-pro/

Option D: Install in Claude Cowork

Compress the digital-marketing-pro/ folder into a ZIP file
Open Cowork in Claude Desktop
Click Plugin in the left sidebar → + → Upload
Select the ZIP file

Or install from the Claude plugin marketplace if published. See the Claude Interfaces Guide for full details.

Updating to Latest Version

Plugins do NOT auto-update. When a new version is released, run:

claude plugin marketplace update neels-plugins
claude plugin update digital-marketing-pro@neels-plugins

If the version number hasn't changed but content was updated, force a reinstall:

claude plugin uninstall digital-marketing-pro@neels-plugins
claude plugin install digital-marketing-pro@neels-plugins

After updating, start a new conversation for changes to take effect.

First-Run Setup

On first use, the plugin will:

Create ~/.claude-marketing/ for persistent brand data
Check Python dependencies (knowledge-only mode by default — no Python needed)
Display brand context summary (or prompt to set up your first brand)

Python Dependencies (Optional)

The plugin works fully without any Python installation. All marketing knowledge, frameworks, agent capabilities, and slash commands work out of the box.

Knowledge-only mode (0 MB, no install) — Default All 16 modules, 25 agents, 141 commands, and 148 reference knowledge files work with zero dependencies.

Lite mode (~15 MB) — Enables scoring scripts

pip install nltk textstat

Adds: brand voice scoring, content quality scoring, readability analysis.

Full mode (~50 MB) — Enables all scripts

pip install -r scripts/requirements.txt

Adds everything in lite mode plus: competitor scraping (beautifulsoup4, requests), QR code generation, and AI visibility API checking.

Quick Start

1. Set Up Your Brand

/dm:brand-setup

Interactive brand profiling — answers questions about your brand identity, voice, audience, channels, and goals. Choose quick mode (5 questions) or full mode (17 questions).

2. Import Your Guidelines (Optional)

/dm:import-guidelines

Import your brand's voice guide, restrictions, channel styles, or messaging framework. These are enforced automatically across all content. See the Brand Guidelines Guide.

3. Start Marketing

Just talk naturally. The plugin detects intent and activates the right modules:

"Help me plan a Q2 campaign" → Campaign Orchestrator + Marketing Strategist
"Write a blog post about..." → Content Engine + SEO Specialist
"How does my brand appear in ChatGPT?" → AEO/GEO Intelligence + GEO Monitoring
"Review my landing page" → CRO + Analytics Analyst
"We have a PR crisis" → Crisis Communication + Brand Guardian
"Predict next quarter's revenue" → Predictive Intelligence + Marketing Scientist
"Monitor our competitors" → Competitor Intelligence + Competitor Monitoring
"Test this message with a focus group" → Synthetic Audience Testing

See the Getting Started Guide for a full walkthrough with examples.

How It Works

Session Lifecycle

Session Start — Plugin automatically loads your brand context:
- Checks Python dependencies (optional — plugin works without them)
- Displays brand summary: name, industry, voice settings, channels, goals, compliance, competitors
- Loads brand guidelines summary (rule counts, restrictions, templates, SOPs)
- This context is available throughout the session — you do not need to re-explain your brand
During the Session — Ask for marketing help naturally:
- Plugin matches your request to the right module(s) and agent(s)
- Brand voice, compliance rules, industry benchmarks, and guidelines are auto-applied
- Past campaign data and insights are checked for relevant context
- Content is automatically checked for brand alignment and guideline compliance when written (PreToolUse hook)
Session End — Key insights auto-saved to your brand profile:
- Marketing decisions and learnings persist across sessions
- Plugin gets smarter about your brand over time

Brand Context Flow

Session Start
  → setup.py --summary
  → Rich brand context injected (voice, industry, compliance, goals)
  → Guidelines summary loaded (restrictions, channel styles, templates, SOPs)

User Request ("write me a LinkedIn post")
  → Content Engine module activated
  → Brand voice auto-applied (formality, authority, tone)
  → Brand guidelines enforced (restrictions checked, channel style applied)
  → Compliance rules checked for target markets
  → Platform specs loaded (character limits, best practices)
  → Content created on-brand

Session End
  → Insights saved to brand profile
  → Guideline violations logged for pattern analysis
  → Available in next session

Multi-Client Workflow (Agencies)

Create profiles per client: /dm:brand-setup
Switch clients: /dm:switch-brand or say "switch to [client name]"
All outputs instantly adapt to the active client's voice, compliance, and context
Each client's campaign data and insights are stored separately

See the Multi-Brand & Agency Guide for detailed workflows.

Documentation

Guide	Description
Getting Started	Installation, first brand setup, first marketing task — with worked examples
Brand Guidelines	Importing voice guides, restrictions, channel styles, templates, and agency SOPs
Multi-Brand & Agency Guide	Multi-brand corporations (P&G pattern) and agency multi-client workflows
Strategy & KPI Mapping	Business objectives → KPI frameworks → campaign strategy → measurement loop
Integrations Guide	MCP setup for GA4, HubSpot, Google Ads, Meta, and more — including multi-CRM patterns
Data & Insights	Data flow, adaptive scoring, cross-session learning, campaign memory
Competitor Intelligence	Setting up competitors, running analysis, responding to competitive moves
Historical Data	How past campaigns and insights inform future strategies
Cross-Channel Sync	Keeping strategy synchronized across email, social, ads, and more
Claude Interfaces	What works in Claude Code, Cowork, Desktop, and Claude.ai (with Cowork installation guide)
Architecture	Technical deep-dive for contributors and power users

Which Claude Interface?

	Claude Code	Claude Cowork	Claude Desktop (no Cowork)	Claude.ai Web
Full plugin support	Yes	Yes	Partial	No
Brand memory	Yes	Yes	No	No
MCP integrations	Yes	Yes	Yes	No
Document creation (Excel, PPT)	No	Yes	No	No
Recommended for	Terminal workflows	Visual desktop workflows	Quick content	One-off questions

See the Claude Interfaces Guide for details, including Cowork installation instructions and a comparison with Anthropic's official marketing plugin.

Commands

Top Commands (visible in Customize panel)

These 7 commands appear in the Commands section of the Customize sidebar, providing quick access to the most common marketing workflows:

Command	What It Does
`/brand-setup`	Set up a new brand profile with voice, audience, competitors, and compliance
`/campaign-plan`	Generate a full multi-channel campaign plan with budget, timeline, and KPIs
`/seo-audit`	Comprehensive SEO audit — technical, on-page, content, E-E-A-T, links, AI visibility
`/content-engine`	Draft blog posts, ad copy, emails, social, landing pages, video scripts
`/performance-report`	Marketing performance report with trends, anomaly detection, and recommendations
`/competitor-analysis`	Multi-dimensional competitive analysis across content, SEO, ads, social, pricing
`/email-sequence`	Complete email sequences with subject lines, copy, timing, and segmentation

All Skill Commands

All commands use the /dm: prefix. If another plugin shares a command name, use the full form /digital-marketing-pro:command-name.

Command	What It Does
`/dm:brand-setup`	Create or update brand profile
`/dm:campaign-plan`	Generate campaign plan
`/dm:content-brief`	Create content brief
`/dm:seo-audit`	SEO audit
`/dm:tech-seo-audit`	Technical SEO audit (Core Web Vitals, crawlability, indexation, redirects, security)
`/dm:local-seo-audit`	Local SEO audit (GBP, NAP consistency, citations, local pack, reviews)
`/dm:aeo-audit`	AI visibility audit
`/dm:attribution-model`	Multi-touch attribution setup with model selection and credit distribution
`/dm:case-study-plan`	Structured case study creation with CSR framework and distribution strategy
`/dm:client-onboarding`	Post-sale onboarding workflow with kickoff agenda and access checklist
`/dm:competitor-analysis`	Competitor deep-dive
`/dm:ad-creative`	Generate ad copy variations
`/dm:email-sequence`	Design email sequence
`/dm:content-calendar`	Build content calendar
`/dm:pr-pitch`	Create media pitch
`/dm:landing-page-audit`	Score landing page
`/dm:performance-report`	Generate performance report
`/dm:funnel-audit`	Analyze customer funnel
`/dm:launch-plan`	Product launch playbook
`/dm:audience-profile`	Build buyer persona
`/dm:influencer-brief`	Create influencer campaign brief
`/dm:crisis-response`	Rapid crisis response plan
`/dm:social-strategy`	Social media strategy
`/dm:import-guidelines`	Import brand guidelines, restrictions, and channel styles
`/dm:import-template`	Import deliverable templates (reports, proposals, briefs)
`/dm:import-sop`	Import agency SOPs and workflow definitions
`/dm:keyword-research`	Guided keyword research with clustering and intent mapping
`/dm:roi-calculator`	Campaign ROI calculation with multi-touch attribution
`/dm:ab-test-plan`	A/B test planning with sample size and hypothesis framework
`/dm:content-repurpose`	Content repurposing strategy with derivative format matrix
`/dm:creative-testing-framework`	Systematic creative testing strategy with testing matrix and holdout controls
`/dm:executive-dashboard`	C-suite dashboard design with business-outcome metrics and alert thresholds
`/dm:retargeting-strategy`	Retargeting campaign architecture with audience segmentation
`/dm:martech-audit`	Marketing technology stack audit with gap analysis
`/dm:media-plan`	Holistic paid media planning with channel allocation and flight scheduling
`/dm:budget-optimizer`	Data-driven budget reallocation with diminishing returns modeling
`/dm:qbr-plan`	Quarterly Business Review preparation with performance retrospective
`/dm:client-proposal`	Agency client proposal with strategy, scope, and pricing
`/dm:review-response`	Brand-aligned review response drafting with tone templates
`/dm:video-script`	Video marketing script writing for YouTube, TikTok, Reels, and LinkedIn
`/dm:webinar-plan`	End-to-end webinar planning with promotion and nurture strategy
`/dm:switch-brand`	Switch active brand (multi-client)
`/dm:publish-blog`	Publish blog post to WordPress/Webflow with SEO, categories, scheduling
`/dm:send-email-campaign`	Send email campaign via SendGrid/Klaviyo/Customer.io/Brevo/Mailgun
`/dm:launch-ad-campaign`	Create paid ad campaign on Google Ads/Meta/LinkedIn/TikTok with budget safeguards
`/dm:schedule-social`	Schedule posts to Twitter/Instagram/LinkedIn/TikTok/YouTube/Pinterest
`/dm:send-report`	Generate and deliver performance report via Slack, email, or Sheets
`/dm:crm-sync`	Sync marketing contacts/deals to Salesforce/HubSpot/Zoho/Pipedrive
`/dm:lead-import`	Import leads from forms/CSV/manual entry into CRM with deduplication
`/dm:pipeline-update`	Update deal stages, values, and notes in CRM pipeline
`/dm:segment-audience`	Create/update audience segments in CRM or email platform
`/dm:data-export`	Export marketing data to BigQuery, Google Sheets, or Supabase
`/dm:performance-check`	Pull live metrics from all connected platforms, instant performance snapshot
`/dm:campaign-status`	Check status of all active campaigns across platforms
`/dm:anomaly-scan`	Detect anomalies — drops, spikes, overspend, deliverability issues
`/dm:budget-tracker`	Real-time budget tracking across all ad platforms with pacing analysis
`/dm:save-knowledge`	Save brand knowledge to vector DB for future RAG retrieval
`/dm:search-knowledge`	Semantic search across all stored brand knowledge
`/dm:sync-memory`	Batch sync session learnings to persistent memory layer
`/dm:send-sms`	Send SMS/WhatsApp marketing message via Twilio or Brevo
`/dm:send-notification`	Send team notification via Slack or Intercom
`/dm:agency-dashboard`	Portfolio-level view across all client brands
`/dm:client-report`	Generate white-labeled client-facing performance report
`/dm:sop-library`	Manage agency SOPs — create, assign, track compliance
`/dm:credential-switch`	Switch active brand credential profile for multi-client management
`/dm:team-assign`	Assign marketing tasks to team members by role and capacity
`/dm:region-config`	Configure regional/market settings — timezone, language, compliance
`/dm:exec-summary`	Generate C-suite-ready executive summary with portfolio ROI
`/dm:seo-implement`	Execute SEO changes — meta tags, schema markup, redirects via CMS MCP
`/dm:rank-monitor`	Track keyword rankings over time with trend analysis and alerts
`/dm:serp-tracker`	Monitor SERP feature ownership (featured snippets, PAA, local pack)
`/dm:redirect-manager`	Plan, validate, and deploy redirect chains with loop detection
`/dm:competitor-monitor`	Start ongoing competitive scanning with change detection and baselines
`/dm:share-of-voice`	Calculate share of voice across organic, paid, and social channels
`/dm:competitor-alerts`	Configure real-time alerts for competitor changes (pricing, ads, content)
`/dm:geo-monitor`	Track brand visibility across AI platforms (ChatGPT, Perplexity, Gemini, Copilot)
`/dm:entity-audit`	Audit brand entity consistency across knowledge graphs and AI models
`/dm:narrative-tracker`	Monitor how AI platforms describe your brand vs competitors
`/dm:pdf-report`	Generate PDF performance reports with charts and executive summary
`/dm:live-dashboard`	Create real-time dashboard with live metric connections
`/dm:attribution-report`	Multi-touch attribution analysis with model comparison
`/dm:cohort-analysis`	Customer cohort analysis with retention curves and LTV trends
`/dm:simulate`	Run revenue simulation with scenario modeling and Monte Carlo analysis
`/dm:what-if`	What-if analysis for budget, channel, and strategy changes
`/dm:churn-risk`	Predict customer churn risk with intervention recommendations
`/dm:creative-health`	Assess creative fatigue across campaigns with refresh recommendations
`/dm:content-decay-scan`	Scan content library for decay — traffic drops, outdated info, broken links
`/dm:learn`	Save cross-agent learnings to compound intelligence graph
`/dm:recall`	Retrieve past learnings with confidence scoring and context
`/dm:autopilot-status`	View self-healing campaign status — auto-corrections, guardrail triggers
`/dm:journey-design`	Design cross-channel customer journey with state machines and triggers
`/dm:loop-detect`	Identify and model growth loops (viral, content, paid, sales)
`/dm:dark-funnel`	Analyze dark funnel touchpoints — communities, DMs, word-of-mouth signals
`/dm:data-import`	Import external data from CSV, APIs, or databases into the plugin
`/dm:add-integration`	Add custom MCP integration for unsupported platforms
`/dm:narrative-landscape`	Map competitive narrative positioning across the market
`/dm:counter-narrative`	Generate counter-narrative strategy against competitor positioning
`/dm:focus-group`	Run synthetic focus group simulation from CRM persona data
`/dm:message-test`	A/B test messaging variants against synthetic audience segments
`/dm:market-weather`	Macro market signal dashboard — economic, seasonal, trend indicators
`/dm:intelligence-report`	Cross-domain intelligence briefing combining all monitoring signals
`/dm:pricing-test`	Price sensitivity testing with Van Westendorp and Gabor-Granger models

Predictive Intelligence

Revenue simulation, churn prediction, and market timing powered by the marketing-scientist and market-intelligence agents. Run Monte Carlo simulations, model what-if scenarios, track macro signals, and predict customer churn with intervention recommendations.

/dm:simulate — revenue simulation with scenario modeling
/dm:what-if — what-if analysis for budget and strategy changes
/dm:churn-risk — churn prediction with intervention playbooks
/dm:market-weather — macro market signal monitoring
/dm:intelligence-report — cross-domain intelligence briefing
/dm:pricing-test — price sensitivity testing

GEO Monitoring

Track your brand's visibility across AI platforms — ChatGPT, Perplexity, Gemini, and Copilot. Monitor how AI models describe your brand, audit entity consistency, and track narrative changes over time.

/dm:geo-monitor — AI platform visibility tracking
/dm:entity-audit — entity consistency across knowledge graphs
/dm:narrative-tracker — AI narrative monitoring

Competitor Monitoring

Ongoing competitive scanning with change detection, share of voice tracking, and real-time alerts. The competitor-intelligence agent maintains baselines, detects changes in competitor pricing, ads, content, and positioning.

/dm:competitor-monitor — continuous competitive scanning
/dm:share-of-voice — SOV across organic, paid, and social
/dm:competitor-alerts — real-time change alerts

SEO Execution

Move beyond audits to execution. Deploy meta tag updates, schema markup, and redirects directly through CMS MCP integrations. Track rankings and SERP feature ownership over time.

/dm:seo-implement — execute SEO changes via CMS
/dm:rank-monitor — keyword ranking tracking
/dm:serp-tracker — SERP feature monitoring
/dm:redirect-manager — redirect deployment and validation

Self-Healing Campaigns

Campaigns that auto-correct within defined guardrails. The campaign-health-monitor script detects budget pacing issues, performance drops, and deliverability problems, then applies corrections automatically with full audit trails.

/dm:autopilot-status — view auto-corrections and guardrail triggers

Creative Intelligence

Predict creative fatigue before it impacts performance. Scan content libraries for decay — traffic drops, outdated information, and broken links. Proactive refresh recommendations.

/dm:creative-health — creative fatigue assessment
/dm:content-decay-scan — content library health scan

Compound Intelligence

Cross-agent learning hub where insights from one agent improve all others. The intelligence-curator agent maintains a confidence-scored intelligence graph that grows smarter with every interaction.

/dm:learn — save learnings to intelligence graph
/dm:recall — retrieve past learnings with confidence scoring

Synthetic Audience Testing

Simulate focus groups and message tests using synthetic audiences built from your CRM data and persona profiles. Test messaging, positioning, and creative before spending budget.

/dm:focus-group — synthetic focus group simulation
/dm:message-test — message A/B testing against synthetic segments

Journey Orchestration

Design and manage cross-channel customer journeys with state machines, triggers, and growth loop modeling. The journey-orchestrator agent manages journey state across email, social, ads, and web. Detect growth loops and analyze dark funnel touchpoints.

/dm:journey-design — cross-channel journey design
/dm:loop-detect — growth loop identification and modeling
/dm:dark-funnel — dark funnel analysis

Evaluation & Quality Assurance

Hallucination detection — Pattern-based detection of fabricated statistics, fake URLs, unsubstantiated claims, and made-up entities
Claim verification — Cross-check marketing claims against evidence data with fuzzy matching
Output validation — Validate content structure against 8 built-in schemas (blog, email, ad, social, landing page, press release, brief, plan)
Composite eval scoring — 6-dimension evaluation with A+ through F grading and configurable weights
Quality regression tracking — 30-day rolling baselines with automatic regression detection
Prompt A/B testing — Compare quality scores across content variations
Eval-before-publish gates — Automatic quality checks before content enters approval workflow
7 eval commands: /dm:eval-content, /dm:verify-claims, /dm:validate-output, /dm:quality-report, /dm:eval-config, /dm:prompt-test, /dm:eval-suite

Multilingual Support

4 translation MCP servers — DeepL (European/CJK), Sarvam AI (22 Indic languages), Google Cloud Translation (100+ languages), Lara Translate (marketing-context)
Automatic language routing — Detects source language and routes to optimal translation service
Translation quality scoring — Length ratio, formatting preservation, key term consistency, placeholder integrity
Transcreation framework — Cultural recreation for emotional content (CTAs, slogans, headlines) with brief templates
Cultural adaptation — Hofstede dimensions applied to marketing: social proof, urgency, trust signals per market
Multilingual SEO — hreflang auditing, international sitemaps, Baidu/Yandex/Naver optimization
RTL support — Arabic, Hebrew, Farsi, Urdu layout guidance
Indic language expertise — Hindi, Tamil, Telugu, Bengali + 5 more via Sarvam AI with transliteration support
6 multilingual commands: /dm:translate-content, /dm:localize-campaign, /dm:language-audit, /dm:language-config, /dm:multilingual-score, /dm:hreflang-check

Persistent Memory

The plugin stores brand data at ~/.claude-marketing/:

~/.claude-marketing/
├── brands/
│   ├── your-brand/
│   │   ├── profile.json          # Brand identity, voice, goals
│   │   ├── audiences.json        # Personas and segments
│   │   ├── competitors.json      # Competitor profiles
│   │   ├── campaigns/            # Past campaign data (indexed for fast lookup)
│   │   ├── performance/          # Performance snapshots over time
│   │   ├── insights.json         # Marketing learnings (last 200)
│   │   ├── guidelines/           # Brand guidelines, restrictions, channel styles
│   │   ├── templates/            # Custom deliverable templates
│   │   ├── content-library/      # Content inventory
│   │   └── voice-samples/        # Brand voice examples
│   └── _active-brand.json        # Currently active brand
├── sops/                         # Agency-level SOPs (apply across all brands)
├── templates/                    # Global templates
├── industry-data/                # Cached benchmarks
└── settings.json                 # Plugin preferences

Multi-client support: Agencies can create separate brand profiles and switch between them instantly. See the Multi-Brand Guide.

Architecture

digital-marketing-pro/
├── .claude-plugin/plugin.json    # Plugin manifest (v2.7.0)
├── .mcp.json                     # 14 HTTP connectors (auto-loaded)
├── .mcp.json.example             # 68 npx servers (opt-in for Claude Code)
├── CONNECTORS.md                 # Connector reference with skill links
├── commands/                     # 7 top commands (visible in Customize panel)
├── skills/                       # 141 skill directories (16 modules + 124 commands + context engine)
├── agents/                       # 25 specialist agents
├── hooks/hooks.json              # Session lifecycle, compliance gates, guideline checks, and MCP write safety
├── scripts/                      # 65 Python execution scripts + requirements.txt
├── docs/                         # 11 documentation guides
├── README.md
├── CHANGELOG.md
├── CONTRIBUTING.md
└── LICENSE

See Architecture Reference for the full technical deep-dive.

Skill Platform Features

Feature	Scope	Purpose
`argument-hint`	61 skills	Autocomplete hints in the Skills UI (e.g., `[URL]`, `[brand-name --full]`)
`disable-model-invocation`	18 execution skills	Prevents Claude from auto-triggering publish, send, launch, import, and export skills — user must invoke explicitly
`evals/evals.json`	3 key skills	Structured test cases with prompts, expected outputs, and quantitative/qualitative assertions

Execution safety: Skills that write to external platforms (publish-blog, send-email-campaign, launch-ad-campaign, schedule-social, send-report, send-sms, send-notification, data-export, data-import, crm-sync, lead-import, pipeline-update, segment-audience, seo-implement, launch-plan, publish-blog, live-dashboard) have disable-model-invocation: true. Claude cannot trigger these autonomously — you must type the /dm:skill-name command. This works alongside the MCP write approval hook for defense-in-depth.

Evals: The campaign-plan, seo-audit, and content-engine skills include evals/evals.json files with reproducible test cases. Each eval has a realistic prompt, expected output description, and assertions (quantitative checks like "budget totals $50,000" and qualitative checks like "uses ABM tactics for enterprise targeting").

Agents (25)

Agent	Role
`marketing-strategist`	Overall strategy, campaign planning, budget allocation
`content-creator`	Content writing across all formats and channels
`seo-specialist`	SEO audits, keyword strategy, technical SEO, local SEO
`analytics-analyst`	Performance analysis, reporting, anomaly detection
`brand-guardian`	Brand voice enforcement, guideline compliance
`media-buyer`	Paid advertising strategy, bid optimization, budget pacing
`growth-engineer`	Growth loops, viral mechanics, retention, PLG
`influencer-manager`	Influencer discovery, briefs, campaign management
`competitive-intel`	Competitor analysis and market positioning
`pr-outreach`	Media relations, press releases, thought leadership
`email-specialist`	Email deliverability, automation, lifecycle sequences
`cro-specialist`	Conversion optimization, A/B testing, form optimization
`social-media-manager`	Platform-native social strategy, community management
`execution-coordinator`	Bridges planning and execution with approval workflow
`performance-monitor-agent`	Live data monitoring, anomaly detection, campaign health
`crm-manager`	Cross-CRM operations (Salesforce/HubSpot/Zoho/Pipedrive)
`memory-manager`	Persistent brand knowledge via RAG and knowledge graphs
`agency-operations`	Multi-client portfolio management, SOPs, credential profiles
`competitor-intelligence`	Ongoing competitive scanning with change detection
`marketing-scientist`	Revenue simulation, churn prediction, statistical modeling
`market-intelligence`	Macro signal tracking, market timing, economic indicators
`intelligence-curator`	Cross-agent learning hub with confidence scoring
`journey-orchestrator`	Cross-channel journey state machines, growth loops
`quality-assurance`	Multi-dimensional content evaluation, hallucination detection, quality tracking
`localization-specialist`	Translation routing, transcreation, cultural adaptation, multilingual SEO

Scripts (65)

Script	Purpose
`setup.py`	Brand profiling and session initialization
`adaptive-scorer.py`	Context-aware adaptive scoring
`ad-budget-pacer.py`	Ad budget pacing analysis
`ai-visibility-checker.py`	AI visibility and answer engine checking
`approval-manager.py`	Approval lifecycle management
`audience-simulator.py`	Synthetic audience simulation
`brand-voice-scorer.py`	Brand voice alignment scoring
`budget-optimizer.py`	Budget reallocation optimization
`calendar-validator.py`	Content calendar validation
`campaign-health-monitor.py`	Self-healing campaign monitoring
`campaign-tracker.py`	Campaign memory and insights persistence
`churn-predictor.py`	Customer churn prediction
`claim-verifier.py`	Marketing claim cross-verification
`clv-calculator.py`	Customer lifetime value calculation
`competitor-scraper.py`	Competitor website analysis
`competitor-tracker.py`	Competitive baselines, diff, SOV, pricing, ads
`connector-status.py`	Connector discovery and status reporting
`content-repurposer.py`	Content repurposing strategy
`content-scorer.py`	Content quality scoring
`creative-fatigue-predictor.py`	Creative fatigue prediction
`credential-manager.py`	Per-brand credential profiles
`crm-sync.py`	CRM data preparation and sync
`email-preview.py`	Email template preview and rendering
`email-subject-tester.py`	Email subject line scoring
`eval-config-manager.py`	Per-brand quality thresholds and weights
`eval-runner.py`	Master evaluation suite orchestrator
`execution-tracker.py`	Execution audit trail
`form-analyzer.py`	Form conversion optimization
`geo-tracker.py`	AI visibility auditing across ChatGPT, Perplexity, Gemini, Copilot
`growth-loop-modeler.py`	Growth loop identification and modeling
`guidelines-manager.py`	Brand guidelines CRUD operations
`hallucination-detector.py`	Pattern-based hallucination detection
`hashtag-analyzer.py`	Hashtag analysis per platform
`headline-analyzer.py`	Headline scoring and optimization
`intelligence-graph.py`	Cross-agent intelligence graph
`journey-engine.py`	Cross-channel journey state machines
`keyword-clusterer.py`	Keyword grouping and topic clustering
`language-router.py`	Translation service routing and language detection
`link-profile-analyzer.py`	Link profile health analysis
`local-seo-checker.py`	Local SEO NAP consistency checking
`macro-signal-tracker.py`	Macro economic and market signal tracking
`memory-manager.py`	Vector DB/RAG interface and sync
`narrative-mapper.py`	Competitive narrative mapping
`output-validator.py`	Content structure validation against schemas
`pdf-generator.py`	PDF report generation and scheduling
`performance-monitor.py`	Metrics aggregation and anomaly detection
`posting-time-analyzer.py`	Social posting time optimization
`prompt-ab-tester.py`	Prompt variation quality comparison
`quality-tracker.py`	Eval score persistence and regression tracking
`readability-analyzer.py`	Readability analysis (Flesch-Kincaid, etc.)
`report-generator.py`	Formatted report generation
`revenue-forecaster.py`	Revenue forecasting
`revenue-simulator.py`	Monte Carlo revenue simulation
`review-response-drafter.py`	Review response drafting
`roi-calculator.py`	Campaign ROI calculation
`sample-size-calculator.py`	A/B test sample size calculation
`schema-generator.py`	Structured data and schema markup generation
`send-time-optimizer.py`	Email send time optimization
`seo-executor.py`	SEO change tracking and execution via CMS
`significance-tester.py`	Statistical significance testing
`social-post-formatter.py`	Platform-specific social formatting
`spam-score-checker.py`	Email spam risk checking
`team-manager.py`	Team roles, permissions, capacity
`tech-seo-auditor.py`	Technical SEO auditing
`utm-generator.py`	UTM parameter generation and QR code creation

MCP Integrations (Optional)

The plugin works fully without any external API connections. For users who want to pull live data from their own marketing tools, the .mcp.json configuration file includes pre-configured MCP server definitions for 67 marketing platforms.

Analytics & Data

Integration	What It Enables
Google Analytics 4	Traffic, conversions, audience data for performance reports
Google Search Console	Ranking data, queries, CTR for SEO audits
Mixpanel	Product analytics, user behavior, funnel analysis
Amplitude	Product analytics, cohort analysis, experimentation
BigQuery	Data warehouse queries, cross-platform analysis
Google Looker Studio	Dashboard data, report embedding, cross-platform visualization

Advertising

Integration	What It Enables
Google Ads	Campaign performance, keyword data, bid optimization
Meta Business Suite	Facebook/Instagram ads, audience insights
LinkedIn Marketing	Ad performance, company page analytics
TikTok Ads	Campaign performance, creative insights, audience analytics

SEO & Monitoring

Integration	What It Enables
SEMrush	Keyword research, competitor analysis, backlink data
Ahrefs	Backlink profiles, keyword explorer, content gaps
Moz	Domain authority, keyword tracking, site crawl data
Google PageSpeed	Core Web Vitals, performance scoring, optimization suggestions
Brandwatch	Social listening, sentiment analysis, brand monitoring

CRM

Integration	What It Enables
HubSpot CRM	Contacts, deals, email performance, pipeline data
Salesforce	CRM pipeline, opportunity data, lead management
Zoho CRM	Contacts, deals, automation, lead management
Pipedrive	Deal pipeline, activity tracking, sales analytics
Odoo	CRM, sales, marketing, inventory, all-in-one ERP
Freshsales	AI lead scoring, deal management, email tracking
Monday CRM	Visual pipelines, automations, team collaboration
Microsoft Dynamics 365	Enterprise CRM, sales insights, customer service
Copper	Google Workspace-native CRM, relationship tracking
Close	Inside sales CRM, calling, email sequences
Keap	Small business CRM, automation, payments

Email & Messaging

Integration	What It Enables
Mailchimp	Email campaign analytics, list management
SendGrid	Transactional and marketing email sending
Klaviyo	eCommerce email/SMS automation, segmentation
Customer.io	Behavioral email/push automation
Brevo	Email, SMS, WhatsApp campaigns
Mailgun	Email API, deliverability monitoring

Social Publishing

Integration	What It Enables
Twitter/X	Post scheduling, engagement tracking
Instagram	Content publishing, story management
LinkedIn Publishing	Article and post publishing
TikTok Content	Video publishing, trend data
YouTube	Video publishing, analytics
Pinterest	Pin creation, board management

CMS & eCommerce

Integration	What It Enables
WordPress	Content publishing, post management, SEO metadata
Webflow	CMS content publishing, design-aware publishing
Shopify	eCommerce orders, products, customers, sales analytics

Marketing Automation

Integration	What It Enables
ActiveCampaign	Email automation, lead scoring, CRM contacts, workflows
Marketo	Enterprise marketing automation, lead management, campaign orchestration
Pardot	B2B marketing automation, lead nurturing, ROI reporting

Memory & Knowledge

Integration	What It Enables
Pinecone	Vector database for RAG-powered brand knowledge
Qdrant	Vector search for semantic knowledge retrieval
Supermemory	Universal agent memory across sessions
Graphiti	Temporal knowledge graphs for campaign learning
Notion	Knowledge base content management
Google Drive	Document storage and retrieval

Communication & Revenue

Integration	What It Enables
Slack	Send marketing reports and campaign alerts to channels
Twilio	SMS/WhatsApp messaging
Intercom	Customer messaging, team notifications
Stripe	Revenue data, conversion tracking, LTV calculations

Project Management & Design

Integration	What It Enables
Jira	Issue tracking, sprint management, marketing project workflows
Asana	Task management, project timelines, team coordination
ClickUp	All-in-one project management, docs, goals
Canva	Design creation, template management, brand kit
Figma	Design collaboration, prototyping, asset export

Testing & Database

Integration	What It Enables
Linear	Issue tracking, project management
Optimizely	A/B testing, experimentation
Supabase	Database operations, real-time data

Translation Services

Integration	What It Enables
DeepL	European and CJK language translation with formality control and glossaries
Sarvam AI	22 Indic language translation with transliteration support
Google Cloud Translation	100+ language translation with batch processing and language detection
Lara Translate	Marketing-context translation with translation memories

See the Integrations Guide for setup instructions, required environment variables, and multi-CRM patterns for agencies.

Changelog

See CHANGELOG.md for version history.

Neelverse Marketing Suite

Digital Marketing Pro is part of the Neelverse Marketing Suite — three plugins that work together for end-to-end marketing:

Plugin	What It Does	Install
Digital Marketing Pro (this plugin)	Strategy, SEO, paid ads, analytics, email, social, PR — 141 skills, 25 agents	`claude plugin install digital-marketing-pro@neels-plugins`
ContentForge	Publication-ready content via 10-phase pipeline — research, draft, fact-check, SEO, humanize	`claude plugin install contentforge@neels-plugins`
SocialForge	Social media calendar automation with AI image + video generation (Vertex AI + Kling v3.0)	`claude plugin install socialforge@neels-plugins`

Use together: Plan campaigns in DM Pro, produce articles with ContentForge, create social media visuals with SocialForge. All share the same brand profiles and marketplace.

claude plugin marketplace add indranilbanerjee/neels-plugins
claude plugin install digital-marketing-pro@neels-plugins
claude plugin install contentforge@neels-plugins
claude plugin install socialforge@neels-plugins

License

MIT

Contributing

Contributions welcome. See CONTRIBUTING.md for guidelines on skill structure, agent definitions, script conventions, and how to submit changes.