LinkedIn post generation with professional brand voice adaptation. Use when user wants to create a LinkedIn post, professional update, or LinkedIn content.

LinkedIn Post Generation

Before You Start

Check for brand voice: Read brand/VOICE.md if it exists. Adapt the brand voice for LinkedIn's professional-but-personal tone. If no voice file exists, default to professional, authentic, and insight-driven.
Determine post type: Choose the format that fits the content:
- Personal Story -- Lessons from experience (templates/personal-story.template)
- Professional Insight -- Frameworks, observations, advice (templates/professional-insight.template)
- Contrarian Take -- Challenging industry assumptions (templates/contrarian-take.template)
Gather inputs: Topic, key message, target audience (role/seniority), any data or examples to include.

LinkedIn's Unique Culture

LinkedIn sits in a specific cultural space. Understand it before writing:

What works:

Professional experiences told as personal stories
Specific, actionable advice grounded in real experience
Vulnerable honesty about failures and lessons learned
Frameworks and mental models that help people think
Data-backed observations about industry trends
Asking genuine questions that invite thoughtful discussion

What doesn't work:

Corporate press releases disguised as personal posts
Vague inspirational platitudes ("Success is a journey, not a destination")
Humblebragging ("I'm so humbled to announce...")
Engagement bait without substance ("Agree?" "Thoughts?")
Reposting motivational quotes with "This." as your commentary
Multi-paragraph LinkedIn posts that are actually just ads

The core rule: LinkedIn rewards posts that make the reader think, learn, or reflect. If your post does none of these, rewrite it.

Post Structure

LinkedIn's algorithm and reading experience reward a specific structure:

Hook Line (First 1-2 Lines)

This is the only thing visible before "...see more"
It must create enough curiosity or value-promise to earn the click
Strong hooks: bold claim, surprising observation, specific result, a question
Weak hooks: "I'm excited to share...", "Big news!", generic statements

Body (Short Paragraphs with White Space)

Keep paragraphs to 1-3 sentences max
Use line breaks between paragraphs (LinkedIn's mobile experience demands white space)
One idea per paragraph
Build toward your main insight
Include at least one specific detail: a number, a name, a date, a quote

CTA / Close

End with a question that invites genuine discussion (not "Agree?")
Or end with a specific actionable takeaway
Or end with a forward-looking thought

Emoji Usage

LinkedIn has its own emoji culture. Rules:

Acceptable:

Bullet point substitutes (use sparingly, max 3-5 in a post)
A single emoji to punctuate a key line
Section markers in list-heavy posts

Not acceptable:

Every line starting with an emoji
Emoji walls or rainbow emoji sequences
Clapping hands between every word
Using emojis as a substitute for substance

Default: When in doubt, skip the emojis. Clean text with strong ideas performs better than decorated text with weak ideas.

LinkedIn Anti-Slop

These patterns are rampant on LinkedIn. Avoid all of them.

Phrases to Never Write

"I'm humbled to announce..."
"I'm thrilled to share..."
"Agree?"
"Thoughts?"
"This." (as a comment on a repost)
"If you're not doing X, you're falling behind"
"In today's rapidly changing landscape..."
"Here's the thing about {topic}..."
"Let that sink in."
"Read that again."
"I don't usually post about this, but..."

Structural Patterns to Avoid

The "I got fired, and it was the best thing that ever happened" formula (unless it genuinely was, with specific details)
Fake dialogue posts ("Interviewer: Why should we hire you? Me: Because I...")
"Day 1 vs Day 365" transformation posts without substance
Listing obvious advice as if it's revolutionary
Ending every post with a self-promotional CTA disguised as generosity

What to Do Instead

Share a specific moment, decision, or observation
Include details only you would know (this proves authenticity)
Let the reader draw their own conclusions from your story
If you have advice, ground it in a concrete experience, not abstract wisdom

Brand Voice Adaptation for LinkedIn

See linkedin-voice.md for detailed LinkedIn voice adaptation rules.

Key principles:

LinkedIn is more personal than a blog but more professional than X/Twitter
"I" is powerful on LinkedIn; individual perspective outperforms corporate voice
Technical depth is welcome but must be framed with business or career context
Storytelling beats instruction

Templates

Template	Use Case
`personal-story.template`	Lessons from experience, career moments, failures, wins
`professional-insight.template`	Frameworks, advice, industry observations
`contrarian-take.template`	Challenging assumptions, unpopular opinions

Output Checklist

Before delivering a LinkedIn post:

content-linkedin