enablement-forge
Sales and marketing enablement asset creation system that generates structured materials from pitch decks to objection handlers to ROI calculators. Use when: sales enablement, create battle cards, pitch deck, sales assets, talk tracks, objection handling, sales collateral, marketing assets.
Enablement Forge (CRAFT System)
Production engine that takes positioning, competitive intelligence, and journey data and turns them into ready-to-use sales and marketing assets.
When to Use
- Pre-launch asset creation
- Sales team onboarding materials
- New persona/segment asset builds
- Competitive displacement campaigns
- Quarterly asset refresh
What You'll Need
Critical inputs (ask if not provided):
- Product being sold
- Target buyer persona(s)
- Sales motion (PLG, sales-led, hybrid)
Nice-to-have:
- Position Lock output (messaging backbone)
- Battle Scanner output (competitive intelligence)
- Journey Architect output (stage-specific needs)
Process
Step 1: Asset Inventory Matrix
Map required assets by journey stage x asset type:
| Asset Type | G1-G2 Awareness | G3 Consideration | G4 Conviction | G5-G7 Post-Sale |
|---|---|---|---|---|
| Pitch materials | Elevator pitch | Demo script, 1-pager | Executive deck | QBR template |
| Competitive | Category POV | Comparison sheet | Displacement guide | Competitive alert |
| Evidence | Industry report | Case study | ROI analysis | Success story |
| Technical | Architecture overview | Integration guide | Security whitepaper | API docs |
| Enablement | Discovery questions | Talk tracks | Objection handler | Expansion playbook |
| Self-service | Assessment tool | Interactive demo | ROI calculator | Health check tool |
Step 2: CRAFT Brief per Asset
For each priority asset:
| Field | What It Defines |
|---|---|
| Context | What situation triggers need for this asset? |
| Role | Who uses it? (AE, SDR, SE, CSM, prospect, marketing) |
| Asset-type | Specific format (deck, 1-pager, video script, calculator) |
| Format | Structural template with sections and word counts |
| Trigger | What event signals this asset should be deployed? |
Step 3: Asset Prioritization
Score each asset:
- Usage frequency (1-5): How often will this be used?
- Deal impact (1-5): How much does it affect win rates?
- Creation effort (1-5): How much effort to produce?
Asset Priority = (Frequency x Impact) / Effort
Phase assets into:
- Must-have for launch: Priority 5.0+
- Fast-follow (30 days): Priority 3.0-4.9
- Backlog: Below 3.0
Step 4: Content Generation
For each top-priority asset, produce:
- Structured outline with section-by-section content
- Key messages (from Position Lock cascade)
- Proof points (from Battle Scanner evidence)
- Persona-specific variants where needed
- Design/format notes for production team
Output
Save to outputs/enablement-[YYYY-MM-DD].md
Deliverables:
- Asset Inventory Matrix: Complete map of all needed assets with priority scores
- CRAFT Briefs: Detailed creation briefs for top-priority assets
- Asset Content Drafts: Structured drafts for must-have assets
- Enablement Playbook: When and how to deploy each asset by selling scenario
Chain Connections
- Next skill: Run
partner-blueprintto create partner-specific asset variants - Also feeds:
launch-command(assets are a launch readiness gate),growth-loop(post-sale assets) - Enhanced by: Run after
position-lock+battle-scanner+journey-architect