Template-based page generation at scale for SEO. Data-driven content, internal linking architecture, and automated optimization for large-scale content operations. Use when the user asks about programmatic SEO, pSEO, scaled content, template pages, or automated page generation.

Programmatic SEO

Generate thousands of targeted pages from data templates at scale.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/programmatic-seo ~/.claude/skills/

What Is Programmatic SEO

Creating large numbers of search-optimized pages from structured data + templates. Instead of writing each page manually, you define a template and populate it with data variations.

Examples of successful pSEO:

Zapier: "[App A] + [App B] integrations" (25,000+ pages)
Wise: "[Currency A] to [Currency B]" exchange rate pages
NomadList: "[City] for digital nomads" with cost/weather/internet data
Yelp: "[Business type] near [location]" listing pages
Canva: "[Template type] templates" design pages

Use Cases

Pattern	Template	Data Source	Pages
Integration pages	"[Your product] + [Partner]"	Partner/integration list	100-5,000
Location pages	"[Service] in [City/State]"	Location database	500-50,000
Comparison pages	"[Your product] vs [Competitor]"	Competitor list	20-200
Glossary/definitions	"What is [Term]?"	Industry term database	200-2,000
Template/example pages	"[Type] template" or "[Type] examples"	Template library	100-1,000
Tool pages	"[Metric] calculator"	Calculator variations	50-500
Stats pages	"[Topic] statistics [Year]"	Data sources	50-500

Template Design

Page Template Structure

[H1: Dynamic title with primary keyword]
[Intro paragraph: 2-3 sentences with entity-specific context]
[Key data section: structured data unique to this entity]
[Comparison or context section: how this entity relates to others]
[FAQ section: 3-5 entity-specific questions]
[Related pages: internal links to related entities]
[CTA: conversion action relevant to search intent]

Quality Requirements

Every programmatic page MUST have:

Unique title tag — not just "[Entity] | Site Name"
Unique meta description — entity-specific, not templated
Unique introductory content — at least 2-3 sentences unique per page
Unique data — entity-specific numbers, facts, or comparisons
Internal links — contextual links to related pages and hub pages
Schema markup — appropriate structured data per page type

Anti-Patterns (Google Will Penalize)

Doorway pages — thin pages with no unique value, just keyword variations
Duplicate content — same paragraph on every page with only entity name swapped
No user value — page exists for search engines, not humans
Orphaned pages — no internal links pointing to them
Auto-generated gibberish — AI-generated content without quality review

Internal Linking Architecture

Hub-and-Spoke Model

Hub page: "[Category] Guide" (high authority)
  └── Spoke 1: "[Entity A] in [Category]"
  └── Spoke 2: "[Entity B] in [Category]"
  └── Spoke 3: "[Entity C] in [Category]"
  (Each spoke links back to hub and to 3-5 related spokes)

Cross-Linking Rules

Every programmatic page links to its hub page
Every programmatic page links to 3-5 related pages
Hub pages link to top 10-20 programmatic pages
Related pages are based on semantic similarity, not alphabetical
Use descriptive anchor text (not "click here" or entity name only)

Technical Implementation

Approach	Best For	Stack
Static Site Generation (SSG)	<10,000 pages, infrequent data updates	Next.js, Astro, Hugo
Incremental Static Regeneration (ISR)	10,000-100,000 pages, periodic updates	Next.js
Server-Side Rendering (SSR)	Dynamic data, real-time pricing	Next.js, Nuxt
Database-driven CMS	Non-technical team needs to manage	WordPress + custom post types

Indexation Management

Generate XML sitemap with all programmatic pages
Submit sitemap to Google Search Console
Monitor Index Coverage report for errors
Use noindex on thin pages until they have sufficient content
Set crawl rate appropriately (avoid overwhelming your server)
Monitor crawl budget usage via server logs

Integration with Other Skills

technical-seo-audit — Audit programmatic page health (indexation, speed, schema)
schema-markup-generator — Generate appropriate schema per page type
aeo-geo-optimizer — Optimize programmatic pages for AI citation
seo-content-writer — Enhance template content quality