/pricing — Pricing Strategy Workflow

Create effective pricing strategies that capture value and validate customer willingness to pay.

Design pricing that captures value and validates willingness to pay.

What It Does

Chains value-based pricing frameworks, packaging strategy, and validation experiments.

When to Use

  • New product pricing
  • Repricing existing product
  • Adding new tier or plan
  • Unclear what customers will pay

Workflow

  1. Monetizing Innovation — Design pricing before product (4 types: Feature Shocks, Minivations, Hidden Gems, Decoys) (uses monetizing-innovation skill)

  2. Value Metric — Identify the metric that scales with customer value (uses monetizing-innovation skill)

  3. Packaging Strategy — Design Good/Better/Best tiers (uses monetizing-innovation skill)

  4. Willingness-to-Pay Validation — Design Van Westendorp or conjoint experiments (uses monetizing-innovation skill)

Usage

/pricing [product or feature]

Example:

/pricing API analytics platform for SaaS companies

Output

  • Recommended pricing type and value metric
  • 3-tier packaging (feature allocation)
  • Pricing validation experiment design
  • Competitive pricing analysis

Next Steps After /pricing

  • Run willingness-to-pay research
  • Test pricing with early customers
  • Monitor price elasticity and churn