/plan-launch — Product Launch Workflow

Streamline your product launch with a comprehensive go-to-market plan.

End-to-end launch planning from positioning to post-launch metrics.

What It Does

Chains positioning, messaging, launch tactics, and success metrics into a complete go-to-market plan.

When to Use

  • Launching new product or major feature
  • Need structured launch checklist
  • First time launching and want best practices
  • Stakeholder alignment on GTM approach

Workflow

  1. Positioning — Confirm competitive positioning and target audience (uses positioning-canvas skill)

  2. Launch Strategy — Choose launch type (soft/limited/full), channels, timeline (synthesizes best practices)

  3. PMF Validation Plan — Design Sean Ellis test and measurement approach (uses pmf-survey skill)

  4. Success Metrics — Define leading/lagging indicators and targets (uses okrs skill)

Usage

/plan-launch [product or feature]

Example:

/plan-launch AI code review tool for engineering teams

Output

  • Launch positioning and messaging
  • Phase-by-phase launch plan (soft → limited → full)
  • PMF measurement approach (40% benchmark)
  • Success dashboard (North Star + input metrics)

Next Steps After /plan-launch

  • Execute launch plan
  • Run PMF survey at milestones
  • /growth — Design retention and growth loops