/growth — Growth Strategy Workflow

Design self-reinforcing growth loops and retention mechanics for scalable growth.

Design self-reinforcing growth loops and retention mechanics.

What It Does

Chains growth loops, habit formation, and product-led growth to create a compounding growth engine.

When to Use

  • Have initial PMF, need to scale
  • Want to move beyond paid acquisition
  • Design viral or retention loops
  • Build habit-forming product

Workflow

  1. Growth Loops — Map self-reinforcing loops where output becomes input (uses growth-loops skill)

  2. Hooked Model — Design habit loops (Trigger → Action → Reward → Investment) (uses hooked-model skill)

  3. Product-Led Growth — Structure self-serve acquisition and activation (uses product-led-growth skill)

  4. Hierarchy of Engagement — Map core action → accruing benefits → mounting loss (uses hierarchy-of-engagement skill)

Usage

/growth [product]

Example:

/growth Project management tool for agencies

Output

  • 3-5 growth loop designs (viral, content, paid, sales)
  • Hooked model breakdown (habit formation)
  • PLG motion (acquire → activate → monetize)
  • Engagement hierarchy (retention mechanics)

Next Steps After /growth

  • Prioritize loops by feasibility + impact
  • Build instrumentation for loop metrics
  • Run experiments on top 2 loops