/competitive-intel — Competitive Intelligence Workflow

Conduct deep competitive analysis to identify differentiation opportunities.

Deep competitive analysis from positioning to strategic moats.

What It Does

Chains competitive analysis, power dynamics, and positioning to understand your competitive landscape and identify differentiation opportunities.

When to Use

  • Entering new market or category
  • Repositioning against competitors
  • Strategic planning cycle
  • Investor or board presentation prep

Workflow

  1. Competitive Analysis — Map competitors' strengths, weaknesses, and positioning (uses competitive-analysis-framework skill)

  2. 7 Powers — Identify competitors' power sources and your opportunities (uses seven-powers skill)

  3. Positioning Canvas — Clarify your unique differentiation (uses positioning-canvas skill)

Usage

/competitive-intel [market or category]

Example:

/competitive-intel Design tool market (Figma, Sketch, Adobe XD)

Output

  • Competitive landscape map
  • Competitor strengths/weaknesses analysis
  • 7 Powers assessment (who has which powers)
  • Recommended positioning and differentiation strategy

Next Steps After /competitive-intel

  • /strategy — Build full strategic narrative
  • /pricing — Competitive pricing analysis
  • Update positioning on website and sales materials