creating-infographics
Designs the layout, color strategy, and narrative structure of data-driven infographics. Use when creating infographics, designing visual summaries, combining multiple data points into a single visual, applying brand guidelines to informational graphics, or building one-page data reports.
Infographic Creator
-# Performance Notes
- Take your time to do this thoroughly.
- Quality and accuracy are more important than speed.
- Do not skip context evaluation, storyboarding, or brand-checking steps.
The user's request: "$ARGUMENTS"
Critical Constraints
- An infographic must tell a cohesive, structured story — not a disjointed collection of facts.
- Avoid fluffy designs, garish oversized numbers, or cartoonish graphics. Infographics must inform.
- Never use 3D graphics or secondary y-axes.
- Avoid pie/donut charts. If the user insists, limit to ≤5 slices with direct labels.
- Accessibility: Never rely on color alone. Ensure WCAG AA contrast (4.5:1 text, 3:1 non-text). Use CVD-safe palettes by default.
- Integrity: Define metrics clearly. Annotate uncertainty. Do not imply causation from correlation.
- Memorability tradeoff: For public-facing infographics where recall matters more than precision, selective embellishment (icons, distinctive forms) is acceptable — but data encoding must remain accurate and unambiguous.
Workflow Checklist
Copy and track progress:
- [ ] Step 1: Understand context and storyboard
- [ ] Step 2: Choose displays and maximize data-ink
- [ ] Step 3: Apply branding and color strategy
- [ ] Step 4: Focus attention, apply text and annotations
- [ ] Step 5: Accessibility check
- [ ] Step 6: Validation
- [ ] Step 7: Generate output
Instructions
Step 1: Understand Context and Storyboard
Before choosing charts or colors, articulate the "3-minute story" — the concise narrative distilling the "so-what."
- Create a visual outline (storyboard) with a clear beginning, middle, and end.
- Group related facts into chunks to avoid overwhelming the audience.
- Consult
references/audience-context.mdfor the context-capture framework.
Step 2: Choose Displays and Maximize Data-Ink
- Select appropriate displays: Simple Text for 1-2 key numbers, Bar Charts (zero baseline) for comparisons, Line Graphs for trends.
- Strip clutter: remove borders, background shading, heavy gridlines, diagonal text.
- For public-facing infographics: allow recognizable icons and selective embellishment that aid memorability, but ensure data encodings (bar lengths, positions, line slopes) remain accurate.
Step 3: Apply Branding and Color Strategy
Check for brand assets before applying colors:
- Look for
../../assets/brand-colors.mdand../../assets/brand-fonts.md.- If found: Use the defined brand palette.
- If not found: Default to clean sans-serif typography and grey baseline with blue highlights. Use CVD-safe palettes from
../../assets/accessible-palettes.md.
- 10% rule: Highlight at most 10% of the visual surface.
- Mute the baseline: Soft, neutral colors for non-essential elements.
- Contrast: If the brand color is too light on the background, use bold black or a complementary dark color instead.
- Dark backgrounds: Reverse the contrast rules — black baseline, white/bright highlights.
Step 4: Focus Attention and Apply Text
- Use preattentive attributes (color, size, position) to guide the audience through the storyboard.
- Every chart gets an action title (states the insight).
- Annotate key data points directly next to the data.
- Structure as panels: 1 insight per panel, consistent margins, icon slot, caption slot.
Step 5: Accessibility Check
- Verify color is not the sole differentiator — add labels, patterns, or markers.
- Check contrast ratios: 4.5:1 for text, 3:1 for data marks.
- For web output: draft alt text for each visual panel.
- Consult
../../assets/accessible-palettes.mdif the palette is not CVD-safe.
Step 6: Validation
Run the "where are your eyes drawn?" test on each panel and the infographic as a whole.
- If gaze hits the intended focal point: proceed.
- If not: return to Step 4 — reduce competing elements, strengthen the focal point, and re-check.
Step 7: Generate Output
Produce the infographic in the user's preferred format, applying all design decisions from prior steps.
Examples
Example 1: Infographic with a light brand color
- User says: "Turn these 5 regional sales stats into an infographic. Use our brand files."
- Actions:
- Check
../../assets/brand-colors.md— found, primary is light yellow on white. - Contrast problem: use bold black for highlights instead of light yellow.
- Grey baseline bars, cohesive narrative flow, action titles per panel.
- Accessibility: verify contrast ratios, add redundant encoding.
- Check
Troubleshooting
"Make it cool with 3D elements and lots of graphics": Advise that 3D skews data. Suggest strategic brand colors, clean alignment, and quality typography instead.
Overwhelming and chaotic: Revert to the 10% rule. Push more to muted baseline. Only the single most important data point per section gets the highlight color.