market-intelligence

收集市场趋势、行业报告,并识别机会。当用户需要市场研究、行业分析、趋势识别、"X 市场发生了什么"、市场规模分析,或在产品规划前需要了解竞争格局时使用。即使没有明确说"市场情报",当用户正在研究某个市场或行业时也应激活。

Market Intelligence

Gather market insights that inform product strategy.

What This Skill Does

Collects and analyzes market information including industry trends, market size, growth rates, key players, and emerging opportunities. The output provides the foundation for product positioning and competitive analysis.

When to Use

Activate this skill when:

  • User asks about market trends or industry developments
  • Phrases like "market research", "industry analysis", "market size"
  • Exploring new markets or product categories
  • Need to understand market dynamics before product decisions
  • User says "what's the market for X" or "analyze Y market"

How It Works

The intelligence gathering follows a systematic approach:

  1. Define market scope - Identify the market segment and research boundaries
  2. Search industry sources - Gather reports, news, analyst insights
  3. Analyze trends - Identify emerging patterns and shifts
  4. Assess market size - Estimate TAM, SAM, SOM
  5. Identify opportunities - Find gaps and growth areas
  6. Generate insights - Synthesize findings into actionable intelligence

Anti-Hallucination Rules

本 Skill 必须遵守 skills/shared/anti-hallucination-rules.md 中的约束:

  • 搜索先行: 输出任何市场数据前必须先使用 WebSearch/WebReader
  • 来源必注: 每个数字、趋势、参与者必须有 URL 来源
  • 未知可接受: 找不到数据时标注 "Unknown",禁止编造
  • 置信度: 每个关键数据点标注 confidence (high/medium/low)
  • 事实与推断分离: 明确区分已验证事实和推断

Input Parameters

ParameterTypeRequiredDescription
marketstringYesMarket or industry to analyze (e.g., "SaaS project management")
focus_areaslistNoSpecific areas to focus on (e.g., ["pricing", "enterprise segment"])
geographystringNoGeographic scope (default: global)
depthstringNooverview (quick), standard (default), or deep (comprehensive)

Output Structure

The skill generates two outputs:

  1. JSON file (context/market-analysis.json) - Structured data for other skills
  2. Markdown report - Human-readable market intelligence

JSON Output Format

{
  "analysis": {
    "id": "uuid",
    "timestamp": "2026-03-12T...",
    "market": "SaaS project management",
    "market_size": {
      "tam": { "value": "$10B", "confidence": "high", "source": { "url": "https://...", "source_name": "Gartner", "fetched_at": "2026-03-12T..." } },
      "sam": { "value": "$3B", "confidence": "high", "source": { "url": "https://...", "source_name": "IDC", "fetched_at": "2026-03-12T..." } },
      "som": { "value": "$300M", "confidence": "medium", "source": { "url": "https://...", "source_name": "Internal estimate", "fetched_at": "2026-03-12T..." } }
    },
    "growth_rate": { "value": "15% CAGR", "confidence": "high", "source": { "url": "https://...", "source_name": "Forrester", "fetched_at": "2026-03-12T..." } },
    "key_trends": [
      { "trend": "AI-powered automation", "confidence": "high", "source": { "url": "https://...", "source_name": "TechCrunch", "fetched_at": "2026-03-12T..." } }
    ],
    "key_players": [
      { "name": "Asana", "market_share": "20%", "confidence": "high", "source": { "url": "https://...", "source_name": "Statista", "fetched_at": "2026-03-12T..." } }
    ],
    "opportunities": [
      { "opportunity": "Small business segment underserved", "confidence": "medium", "basis": "Based on competitor focus analysis" }
    ],
    "threats": [
      { "threat": "Market saturation in mid-market", "confidence": "high", "source": { "url": "https://...", "source_name": "Gartner", "fetched_at": "2026-03-12T..." } }
    ]
  },
  "search_record": {
    "search_queries_used": ["SaaS project management market size 2025 2026"],
    "sources_accessed": [{ "url": "https://...", "title": "Market Report 2025", "used_for": "market size data" }]
  },
  "last_updated": "2026-03-12T..."
}

Markdown Report Structure

# Market Intelligence Report

## Market Overview
- **Market**: SaaS Project Management
- **Date**: YYYY-MM-DD
- **Geography**: Global

## Market Size
| Segment | Size | Confidence | Source |
|:--------|-----:|:-----------|:-------|
| TAM | $10B | high | Gartner, 2025 |
| SAM | $3B | high | IDC, 2025 |
| SOM | $300M | medium | Internal estimate |

## Key Trends
1. **AI-Powered Automation** - Teams are demanding AI assistance for task management...
2. **Remote Work Collaboration** - Post-pandemic shift continues driving demand...
3. **Industry-Specific Solutions** - Generic tools losing ground to vertical products...

## Key Players
| Company | Market Share | Strength | Weakness |
|:--------|-------------:|:---------|:---------|
| Asana | 20% | Enterprise features | Expensive |
| Monday.com | 18% | UX simplicity | Limited customization |

## Opportunities
- **Small Business Segment**: Underserved by enterprise-focused tools
- **Integration Ecosystem**: Gaps in connecting with specialized tools

## Threats
- Market saturation in mid-market segment
- Platform vendors (Microsoft, Google) adding features

## Strategic Recommendations
1. Focus on small business segment for growth
2. Build deep integrations with developer tools
3. Consider vertical specialization (e.g., for agencies)

Analysis Depth Levels

DepthWhen to UseWhat You Get
overviewQuick market checkMarket size, 3 trends, 5 key players
standardRegular analysis (default)Full sizing, trends, opportunities, threats, recommendations
deepStrategic decisionsSegmentation analysis, buying patterns, vendor landscape, 10+ recommendations

Quality Standards

Before delivering, the intelligence should:

  • Cover market size (TAM/SAM/SOM) — use "Unknown" if not found, do NOT fabricate
  • Identify real trends found through search (no minimum count required)
  • List major players found in search results
  • Provide actionable opportunities based on real data
  • Note significant threats
  • ALL numeric claims, market sizes, growth rates have source URLs
  • ALL data points have confidence rating (high/medium/low)
  • Facts and inferences are clearly distinguished
  • Search record is included proving searches were executed
  • Be valid JSON for downstream skills

Collaboration Modes

ModeHow It Works
autopilotCompletes full analysis automatically, generates report
copilotShows findings, waits for your confirmation on insights
manualProvides market data sources, you complete the analysis

Context Integration

Writes:

  • context/market-analysis.json - Analysis results for other skills (product-positioning, competitive-analysis)

Read By:

  • product-positioning - Uses market data for positioning strategy
  • competitive-analysis - References key players for comparison
  • roadmap-planning - Uses trends for strategic planning

Example Usage

User: "What's the market for AI writing assistants?"
→ Activates market-intelligence for that market

User: "Research the project management software market"
→ Activates market-intelligence with focus on SaaS PM tools

User: "Is the fitness app market growing?"
→ Activates market-intelligence with depth=overview