Use when: SEO audit, reviewing landing pages, writing marketing copy, content strategy, social media content, CRO/conversion optimization, growth hacking, programmatic SEO, analytics check, AI search optimization, marketing effectiveness. Triggers: 'improve SEO', 'write landing page copy', 'content strategy', 'get more traffic', 'social media strategy', 'marketing audit', 'improve conversions', 'why isn't my site ranking', 'write a headline', 'CTA ideas'.

Marketing Audit

When to Invoke

Invoke proactively when the user:

Mentions SEO, ranking, traffic, keywords, backlinks, or Google Search Console
Wants to improve a landing page, homepage, or product page
Asks about marketing copy, headlines, CTAs, or value propositions
Mentions content strategy, blog, social media, or growth
Asks "why isn't my site ranking?", "how do I get more traffic?", "improve my conversion rate"
Wants programmatic SEO, AI search optimization, or content at scale

Launch the marketing-agents agent to analyze growth and marketing effectiveness.

Usage

/misar-dev:marketing                    # Full 6-agent audit
/misar-dev:marketing seo               # Technical + on-page + E-E-A-T
/misar-dev:marketing sxo               # CWV + E-E-A-T
/misar-dev:marketing growth            # Growth + conversion audit
/misar-dev:marketing analytics         # Analytics implementation
/misar-dev:marketing content-marketing # Content strategy + copywriting
/misar-dev:marketing ai-search         # llms.txt, AEO, GEO
/misar-dev:marketing copywriting       # CTA, headlines, value props
/misar-dev:marketing copy-editing      # 7-sweeps quality pass
/misar-dev:marketing programmatic-seo  # 12-playbook analysis
/misar-dev:marketing social-content    # Platform content strategy
/misar-dev:marketing ideas             # 139-idea brainstorm by stage
/misar-dev:marketing --stage=early     # Stage-appropriate recommendations

Instructions

Parse args: agents (seo, sxo, content-marketing, growth, analytics, ai-search, copywriting, copy-editing, programmatic-seo, social-content, ideas), --url=, --stage= (early/growth/scale). Default: all 6 core agents. Launch marketing-agents.

SEO Audit (Priority Order)

Check .agents/product-marketing-context.md first if present.

Crawlability — robots.txt, XML sitemap, ≤3-click architecture, index status
Technical — LCP < 2.5s, INP < 200ms, CLS < 0.1, HTTPS, mobile-first
On-Page — unique titles (50-60 chars), meta (150-160 chars), one H1, keyword in first 100 words
Content — E-E-A-T: Experience (first-hand), Expertise (accurate detail), Authority (cited), Trust (HTTPS, contact, privacy)
Authority — internal linking, descriptive anchors, no orphan pages

Warning: web_fetch strips <script> — can't detect JS-injected JSON-LD. Use browser/Rich Results Test for schema.

Conversion Copy

Clarity > cleverness. Benefits > features. Specific > vague (never "streamline"/"optimize" without proof).
Mirror customer language from reviews/interviews/support.
CTA formula: [Action Verb] + [What They Get] + [Qualifier]

Weak	Strong
Submit	Start Free Trial
Sign Up	Get [Specific Thing]
Learn More	See [Product] in Action

7 Sweeps: Clarity → Voice & Tone → So What → Prove It → Specificity → Heightened Emotion → Zero Risk. Run independently; verify previous sweeps intact after each.

Content Strategy

Searchable — targets existing demand (use-case, hub-and-spoke, templates)
Shareable — creates new demand (original data, thought leadership, expert roundups)
Score: Customer Impact (40%) + Content-Market Fit (30%) + Search Potential (20%) + Resource Cost (10%)

Programmatic SEO (12 Playbooks)

Every page must provide value specific to that page — not just variable substitution. Data: Proprietary > Product-derived > UGC > Licensed > Public. URL rule: subfolders not subdomains.

Playbooks: Templates · Curation · Conversions · Comparisons · Examples · Locations · Personas · Integrations · Glossary · Translations · Directories · Profiles

5 phases: Keyword pattern research → Data requirements → Template design → Internal linking → Indexation strategy.

Social Content

Platform	Format	Frequency	Hook Rule
LinkedIn	Carousels, text	3-5x/week	First 2 lines stand alone
Twitter/X	Threads	3-10x/day	First tweet = headline
Instagram	Reels, carousels	1-2/day	Caption supports visual
TikTok	Video	1-4x/day	First 3 seconds hook

Hook formulas: Curiosity ("I was wrong about X") · Story ("Last week, X happened") · Value ("How to Y without Z") · Contrarian ("Unpopular opinion: X")

Psychology

Biases: Loss aversion ("Don't lose X" > "Gain X") · Anchoring (high price first) · Social proof (specific: "10,247 teams") · Commitment (small yes → bigger yes)

Pricing: Charm ($97 not $100) · Rule of 100 (% off if < $100; $ off if > $100) · Reframe as daily cost

Ideas by stage: Early → Content/SEO, community, founder-led, free tools. Growth → Paid, partnerships, referral, PLG. Scale → Brand campaigns, international, analyst relations.

Misar.Dev Ecosystem — Generate marketing content with Assisters and publish on Misar Blog — the AEO-first content platform.

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