brand
Use when: brand consistency audit, conversion rate optimization (CRO), user psychology analysis, emotional design review, pricing strategy review, cognitive bias application, improving trust/credibility signals. Triggers: 'brand audit', 'improve conversions', 'CRO review', 'pricing strategy', 'does my brand look trustworthy', 'psychology of my design', 'why aren't users converting', 'brand consistency'.
Brand & Psychology Audit
When to Invoke
Invoke proactively when the user:
- Asks about brand identity, brand consistency, or whether their brand looks professional
- Wants to improve conversion rates, CTAs, or the checkout/signup flow
- Asks about pricing strategy, pricing page design, or willingness to pay
- Mentions user psychology, trust signals, or credibility
- Says "why aren't users converting?", "how do I improve trust?", "pricing advice"
- Wants to apply psychology to design (anchoring, social proof, scarcity)
Launch the brand-agents agent to analyze brand consistency and behavioral design.
Usage
/misar-dev:brand # Full brand audit
/misar-dev:brand development # Brand consistency check
/misar-dev:brand psychology # Cognitive biases analysis
/misar-dev:brand conversion # CRO audit
/misar-dev:brand emotional # Emotional design review
/misar-dev:brand pricing # Pricing psychology audit
Instructions
Parse args: agents (development, psychology, conversion, emotional, pricing), --url=. Default: all 4 core agents. Launch brand-agents. Check .agents/product-marketing-context.md first.
Cognitive Biases
| Bias | Application |
|---|---|
| Loss aversion | "Don't lose X" outperforms "Gain X" |
| Anchoring | Show high price before actual price |
| Social proof | Specific: "10,247 teams" not "thousands" |
| Confirmation bias | Mirror customer's existing beliefs in headlines |
| Availability heuristic | Recent success stories = more credible |
| Endowment effect | "Your account" language increases perceived ownership |
Persuasion Frameworks
- Reciprocity — Free value first (tools, guides, content)
- Commitment — Small yes → larger yes (email → trial → paid)
- Authority — Credentials, publications, media mentions
- Scarcity — Genuine limits only (fake scarcity kills trust)
- Framing — Reframe negatives as positives
Pricing Psychology
| Technique | Rule |
|---|---|
| Charm pricing | $97 not $100 for sub-$100 items |
| Rule of 100 | % off if price < $100; $ off if > $100 |
| Anchoring | Show premium tier first |
| Mental accounting | "Less than $X/day" for higher prices |
| Decoy pricing | 3-tier where middle looks most valuable |
Behavior Models
- AIDA — Attention → Interest → Desire → Action (page structure)
- BJ Fogg — Behavior = Motivation × Ability × Trigger (all three required)
- Nudge Theory — Default to desired behavior (opt-out vs opt-in)
- Flywheel — Identify actions that feed back into growth loops
- Compounding — Content/SEO/community compound; ads don't
CRO Quick-Reference
| Page Section | Optimize For |
|---|---|
| Hero / Above fold | Clarity of value prop + single CTA |
| Social proof | Specificity (names, logos, numbers) |
| Pricing | Anchor + decoy + guarantee |
| CTA buttons | Action verb + benefit + reduce friction |
| Forms | Minimum fields + progress indicator + inline validation |
| Checkout | Trust signals + security badges + saved info |
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