Ai Gtm Skill Library
A comprehensive library of 19 AI-powered skills for Go-To-Market strategies.
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🚀 AI GTM Skill Library
The 19-Skill AI-Powered Go-To-Market Engine for Claude Code & GitHub Copilot
Created and maintained by Varun Kulkarni
A curated library of skills for Claude Code and GitHub Copilotthat gives AI-first GTM teams a structured, repeatable engine for every phase of go-to-market, from early market signal detection through post-launch retrospectives. Each skill encodes a proprietary framework that transforms your AI coding assistant into a domain-specific GTM strategist, eliminating the gap between insight and execution.
</div>💡 Why This Matters
For AI GTM teams, this library replaces fragmented playbooks and tribal knowledge with 18 composable, AI-native skills that turn strategic analysis into executable plans in minutes, not weeks. Teams using this system report collapsing their market-to-launch cycle by operationalizing every GTM phase with structured frameworks that build on each other like a flywheel.
🏗️ Ecosystem Architecture
The skills are organized into 5 strategic phases that map to the full GTM lifecycle:
┌─────────────────────────────────────────────────────────────────────────────┐
│ AI GTM SKILLS FLYWHEEL │
│ │
│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │
│ │ 🔍 DISCOVER │───▶│ 📐 DESIGN │───▶│ 🎯 POSITION │ │
│ │ │ │ │ │ │ │
│ │ signal-radar │ │ market- │ │ position- │ │
│ │ whitespace- │ │ analyzer │ │ lock │ │
│ │ finder │ │ journey- │ │ battle- │ │
│ │ │ │ architect │ │ scanner │ │
│ │ │ │ │ │ competitive- │ │
│ │ │ │ │ │ exec-brief │ │
│ └──────┬───────┘ └──────┬───────┘ └──────┬───────┘ │
│ │ │ │ │
│ ▼ ▼ ▼ │
│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐ │
│ │ 🚀 LAUNCH │◀───│ 📢 AMPLIFY │◀───│ 📊 OPTIMIZE │ │
│ │ │ │ │ │ │ │
│ │ launch- │ │ demand- │ │ budget- │ │
│ │ command │ │ engine │ │ allocator │ │
│ │ product- │ │ enablement- │ │ launch-pulse │ │
│ │ announcement│ │ forge │ │ growth-loop │ │
│ │ launch- │ │ partner- │ │ launch- │ │
│ │ debrief │ │ blueprint │ │ debrief │ │
│ │ │ │ community- │ │ │ │
│ │ │ │ catalyst │ │ │ │
│ └──────────────┘ └──────────────┘ └──────────────┘ │
│ │
│ ┌──────────────────────────────────────────┐ │
│ │ 🔄 flywheel-sync (ORBIT System) │ │
│ │ Audits health of the entire 18-skill │ │
│ │ system with bottleneck analysis │ │
│ └──────────────────────────────────────────┘ │
└─────────────────────────────────────────────────────────────────────────────┘
📋 Skills Catalog
| # | Skill | Framework | Phase | Description |
|---|---|---|---|---|
| 1 | Signal Radar | PULSE | Discover | Macro-market signal detection: tech shifts, regulatory changes, buyer behavior, ecosystem dynamics |
| 2 | Whitespace Finder | DEPTH | Discover | Maps gaps between market demand and existing solutions with opportunity scoring |
| 3 | Market Analyzer | SCOPE | Design | Investment-grade market analysis beyond TAM/SAM/SOM with segment deep dives |
| 4 | Journey Architect | 7-GATE | Design | End-to-end customer journey with gated progression and friction scoring |
| 5 | Battle Scanner | ARMOR | Position | Competitive intelligence with response prediction and battle cards |
| 6 | Competitive Exec Brief | SHARP | Position | Executive-ready competitive brief with 1-slide PPTX output |
| 7 | Position Lock | PRISM | Position | Brand positioning architecture with L0-L5 message cascade |
| 8 | Demand Engine | WAVE | Amplify | Multi-channel demand gen strategy with channel scoring and budget allocation |
| 9 | Enablement Forge | CRAFT | Amplify | Sales/marketing asset creation from pitch decks to objection handlers |
| 10 | Partner Blueprint | BRIDGE | Amplify | Partner strategy: identify, score, and structure partnerships with co-GTM plans |
| 11 | Community Catalyst | LOOP | Amplify | PLG and community strategy with viral loops and K-factor modeling |
| 12 | Product Announcement | HERALD | Launch | Coordinated multi-channel launch comms from press release to social to internal |
| 13 | Launch Command | IGNITE | Launch | Launch orchestration with 8 workstreams, 4 gates, and go/no-go scoring |
| 14 | Budget Allocator | APEX | Optimize | Budget optimization with portfolio theory, scenario analysis, experiment reserves |
| 15 | Launch Pulse | VITAL | Optimize | GTM analytics architecture: metrics pyramid, dashboards, alerts, attribution |
| 16 | Growth Loop | ANCHOR | Optimize | Retention and expansion strategy with health scoring and advocacy programs |
| 17 | Launch Debrief | MIRROR | Launch | Post-launch retrospective with 5-Whys root cause and improvement scoring |
| 18 | Flywheel Sync | ORBIT | System | Audits health of the entire skill system with bottleneck analysis |
| 19 | GTM Exec Plan | PRIME | Orchestrator | Creates a polished 3-4 page GTM exec brief and a 4-slide PowerPoint deck |
🔄 Workflow: Full GTM Lifecycle
From first market signal to post-launch optimization, here is how the six phases connect:
flowchart TD
DISCOVER["🔍 DISCOVER\nSignal Radar · Whitespace Finder\n─────────────────────────\nDetect market signals and\nmap opportunity gaps"]
DESIGN["📐 DESIGN\nMarket Analyzer · Journey Architect\n─────────────────────────\nSize the market and\nmap the buyer journey"]
POSITION["🎯 POSITION\nBattle Scanner · Competitive Exec Brief · Position Lock\n─────────────────────────\nBuild competitive intel and\nlock messaging at every level"]
AMPLIFY["📢 AMPLIFY\nDemand Engine · Enablement Forge · Partner Blueprint · Community Catalyst\n─────────────────────────\nActivate channels, arm sellers,\nand mobilize partners"]
LAUNCH["🚀 LAUNCH\nProduct Announcement · Launch Command · Launch Debrief\n─────────────────────────\nOrchestrate launch execution\nand run retrospectives"]
OPTIMIZE["📊 OPTIMIZE\nBudget Allocator · Launch Pulse · Growth Loop\n─────────────────────────\nOptimize spend, measure impact,\nand drive retention"]
DISCOVER ==>|"Opportunity signals"| DESIGN
DESIGN ==>|"Market & journey insights"| POSITION
POSITION ==>|"Messaging & competitive edge"| AMPLIFY
AMPLIFY ==>|"Enabled channels & assets"| LAUNCH
LAUNCH ==>|"Performance data & learnings"| OPTIMIZE
OPTIMIZE -.->|"Growth insights feed next cycle"| DISCOVER
style DISCOVER fill:#0078D4,stroke:#005A9E,color:#fff,rx:12,ry:12
style DESIGN fill:#00B7C3,stroke:#008B94,color:#fff,rx:12,ry:12
style POSITION fill:#5C2D91,stroke:#451F6E,color:#fff,rx:12,ry:12
style AMPLIFY fill:#FF8C00,stroke:#CC7000,color:#fff,rx:12,ry:12
style LAUNCH fill:#D13438,stroke:#A4262C,color:#fff,rx:12,ry:12
style OPTIMIZE fill:#107C10,stroke:#0B6A0B,color:#fff,rx:12,ry:12
Flywheel Sync (
ORBIT) operates as a system-wide health layer that audits connections between all six phases, identifies bottlenecks, and generates improvement roadmaps to keep the entire engine running smoothly.
🎯 Skill Dependency Map
Each skill produces outputs that feed into downstream skills. Here's the data flow:
flowchart TD
SR[🔍 signal-radar] -->|Market signals| WF[🔍 whitespace-finder]
WF -->|Opportunity map| MA[📐 market-analyzer]
MA -->|Market sizing| JA[📐 journey-architect]
JA -->|Customer journey| BS[🎯 battle-scanner]
BS -->|Battle cards| CEB[🎯 competitive-exec-brief]
BS -->|Competitive intel| PL[🎯 position-lock]
PL -->|Messaging framework| DE[📢 demand-engine]
PL -->|Positioning| EF[📢 enablement-forge]
CEB -->|Exec brief| EF
DE -->|Channel strategy| EF
DE -->|Demand plan| PB[📢 partner-blueprint]
PB -->|Partner GTM| CC[📢 community-catalyst]
EF -->|Sales assets| LC[🚀 launch-command]
CC -->|Community plan| PA[🚀 product-announcement]
PA -->|Launch comms| LC
LC -->|Launch plan| BA[📊 budget-allocator]
BA -->|Budget model| LP[📊 launch-pulse]
LP -->|Metrics framework| GL[📊 growth-loop]
GL -->|Retention insights| LD[🚀 launch-debrief]
LD -->|Improvements| SR
FS[🔄 flywheel-sync] -.->|Health audit| SR
FS -.->|Health audit| LC
FS -.->|Health audit| GL
style SR fill:#0078D4,stroke:#005A9E,color:#fff
style WF fill:#0078D4,stroke:#005A9E,color:#fff
style MA fill:#00B7C3,stroke:#008B94,color:#fff
style JA fill:#00B7C3,stroke:#008B94,color:#fff
style BS fill:#5C2D91,stroke:#451F6E,color:#fff
style CEB fill:#5C2D91,stroke:#451F6E,color:#fff
style PL fill:#5C2D91,stroke:#451F6E,color:#fff
style DE fill:#FF8C00,stroke:#CC7000,color:#fff
style EF fill:#FF8C00,stroke:#CC7000,color:#fff
style PB fill:#FF8C00,stroke:#CC7000,color:#fff
style CC fill:#FF8C00,stroke:#CC7000,color:#fff
style PA fill:#D13438,stroke:#A4262C,color:#fff
style LC fill:#D13438,stroke:#A4262C,color:#fff
style LD fill:#D13438,stroke:#A4262C,color:#fff
style BA fill:#107C10,stroke:#0B6A0B,color:#fff
style LP fill:#107C10,stroke:#0B6A0B,color:#fff
style GL fill:#107C10,stroke:#0B6A0B,color:#fff
style FS fill:#B4009E,stroke:#8C0078,color:#fff
⚡ Quick-Start Workflows
🆕 New Market Entry
signal-radar -> whitespace-finder -> market-analyzer -> position-lock -> demand-engine
🏁 Product Launch
battle-scanner -> position-lock -> enablement-forge -> launch-command -> product-announcement -> launch-pulse
📊 Quarterly Strategy Review
flywheel-sync -> signal-radar -> growth-loop -> budget-allocator -> launch-debrief
🤝 Partner-Led Expansion
market-analyzer -> partner-blueprint -> community-catalyst -> demand-engine -> enablement-forge
📝 Executive GTM Plan
gtm-exec-plan (orchestrates positioning, competitive, channel, and execution planning automatically)
Produces a 3-4 page executive brief and a 4-slide PowerPoint deck ready for leadership review.
🛠️ Installation
New to this library? Read the How to Use Guide for step-by-step instructions, example prompts, and FAQs.
Each skill is a standalone SKILL.md file that can be installed into your Claude Code or GitHub Copilot environment.
Claude Code
# Clone this repo
git clone https://github.com/varunk130/ai-gtm-skill-library.git
# Copy all skills to your Claude Code skills directory
cp -r ai-gtm-skill-library/skills/* ~/.claude/skills/
# Or install a single skill
cp -r ai-gtm-skill-library/skills/signal-radar ~/.claude/skills/
GitHub Copilot
# Clone this repo
git clone https://github.com/varunk130/ai-gtm-skill-library.git
# Copy all skills to your GitHub Copilot instructions directory
cp -r ai-gtm-skill-library/skills/* .github/skills/
# Or install a single skill
cp -r ai-gtm-skill-library/skills/signal-radar .github/skills/
Tip: For GitHub Copilot, you can also reference skills directly from your
.github/copilot-instructions.mdfile or include them as custom instructions in your Copilot Chat settings.
Directory Structure
ai-gtm-skill-library/
├── README.md
├── skills/
│ ├── signal-radar/SKILL.md # PULSE Framework
│ ├── whitespace-finder/SKILL.md # DEPTH Framework
│ ├── market-analyzer/SKILL.md # SCOPE Framework
│ ├── journey-architect/SKILL.md # 7-GATE Framework
│ ├── battle-scanner/SKILL.md # ARMOR Framework
│ ├── competitive-exec-brief/SKILL.md # SHARP Framework
│ ├── position-lock/SKILL.md # PRISM Framework
│ ├── demand-engine/SKILL.md # WAVE Framework
│ ├── enablement-forge/SKILL.md # CRAFT Framework
│ ├── partner-blueprint/SKILL.md # BRIDGE Framework
│ ├── community-catalyst/SKILL.md # LOOP Framework
│ ├── product-announcement/SKILL.md # HERALD Framework
│ ├── launch-command/SKILL.md # IGNITE Protocol
│ ├── budget-allocator/SKILL.md # APEX Framework
│ ├── launch-pulse/SKILL.md # VITAL Framework
│ ├── growth-loop/SKILL.md # ANCHOR Framework
│ ├── launch-debrief/SKILL.md # MIRROR Framework
│ ├── flywheel-sync/SKILL.md # ORBIT System
│ ├── gtm-exec-plan/SKILL.md # PRIME Framework
├── docs/
│ └── HOW-TO-USE.md
└── LICENSE
🧠 Framework Quick Reference
| Framework | Mnemonic | Core Concept |
|---|---|---|
| PULSE | _P_attern, _U_npack, _L_ayer, _S_core, _E_scalate | Detect signals before they become obvious |
| DEPTH | _D_emand, _E_xisting, _P_ain, _T_rend, _H_ypothesis | Find gaps others miss |
| SCOPE | _S_egment, _C_aliber, _O_pportunity, _P_otential, _E_dge | Size markets with conviction |
| 7-GATE | Seven decision gates across the buyer journey | Design journeys that convert |
| ARMOR | _A_nalyze, _R_ank, _M_ap, _O_utmaneuver, _R_espond | Compete with intelligence |
| SHARP | _S_napshot, _H_ead-to-head, _A_ction, _R_isk, _P_itch | Brief executives in 60 seconds |
| PRISM | _P_osition, _R_eason, _I_mpact, _S_tory, _M_essage | Lock positioning across levels |
| WAVE | _W_here, _A_udience, _V_ehicle, _E_xecute | Drive demand across channels |
| CRAFT | _C_ontext, _R_ole, _A_sset, _F_ormat, _T_one | Forge assets that enable sellers |
| BRIDGE | _B_uild, _R_each, _I_ntegrate, _D_rive, _G_row, _E_valuate | Bridge to partner ecosystems |
| LOOP | _L_aunch, _O_nboard, _O_rchestrate, _P_ropagate | Create community viral loops |
| HERALD | _H_eadline, _E_cho, _R_each, _A_lign, _L_aunch, _D_istribute | Herald launches across every channel |
| IGNITE | 8 workstreams × 4 gates | Orchestrate launches with precision |
| APEX | _A_llocate, _P_rioritize, _E_xperiment, X-optimize | Optimize budget like a portfolio |
| VITAL | _V_isibility, _I_nsight, _T_racking, _A_lert, _L_earn | Build GTM analytics that matter |
| ANCHOR | _A_cquire, _N_urture, _C_onvert, _H_old, _O_ptimize, _R_enew | Anchor customers for expansion |
| MIRROR | _M_easure, _I_dentify, _R_oot-cause, _R_ecommend, _O_wn, _R_eview | Reflect honestly post-launch |
| ORBIT | _O_bserve, _R_ate, _B_ottleneck, _I_mprove, _T_rack | Keep the flywheel spinning |
| PRIME | _P_ositioning, _R_eadiness, _I_mpact, _M_otion, _E_xecution | Full GTM plan and deck in one skill |
🤝 Contributing
We welcome contributions! To add or improve a skill:
- Fork this repository
- Create a feature branch (
git checkout -b improve-skill-name) - Update the
SKILL.mdin the relevant skill directory - Submit a Pull Request with a description of your changes
📄 License
This project is licensed under the MIT License. See the LICENSE file for details.
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Built by Varun Kulkarni
Powered by Claude Code & GitHub Copilot
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