marketing-pipeline

Automated distribution pipeline for open source developer tools. Install the plugin, provide your API keys, and Claude Code becomes your marketing agent — onboarding projects, posting across 4 platforms, listing in 11+ directories, and rotating content daily. An anti-slop gate hard-rejects marketing-speak before anything ships.

Install

claude plugin marketplace add robertnowell/marketing-pipeline && claude plugin install marketing-pipeline@marketing-pipeline-marketplace

Claude Code prompts you for API keys (Bluesky, Dev.to, Hashnode, Anthropic). They're stored in your system keychain. Dependencies install automatically on first session. That's it.

Use

Talk to Claude:

"Onboard my MCP server at owner/repo" — researches real user pain, reads the README, generates problem statement + content angles
"Launch it" — posts to Bluesky, Dev.to, Hashnode, Mastodon and submits to MCP Registry, Smithery, and 9 other directories
"How's our engagement?" — fetches metrics from all platforms, sends a Slack digest
"Run the daily cycle" — rotates to the next angle, drafts, validates, posts

The daily cron handles rotation automatically at 14:00 UTC weekdays.

What it does

Onboard: fetches a repo README, searches HN/Reddit/forums for real user complaints about the problem space, generates a problem statement in user language + 5 content angles
Draft: calls Claude with an anti-slop system prompt, generates 3 candidates per channel, validates each through a regex gate that hard-rejects marketing tokens, emoji, hashtags, and filler
Post: publishes to Bluesky (AT Protocol), Dev.to (Forem API), Hashnode (GraphQL), Mastodon (REST)
List: submits to MCP Registry (cascades to Glama + PulseMCP), Smithery, GitHub Topics (cascades to SkillsMP), and generates payloads for 8 more directories
Report: fetches engagement metrics, saves daily snapshots, sends a Slack digest

Anti-slop gate

Every draft passes through pipeline/antislop.py before publishing. Hard-rejects:

Marketing tokens: "excited", "game-changer", "unlock", "empower", "introducing"
AI shorthand: "AI-powered", "AI-driven", "powered by AI"
Emoji, hashtags, exclamation points, rhetorical questions, URL shorteners
Filler openings: "Let's dive in", "In this post"

Quoted references are allowed (the tool can describe what it blocks). Per-channel length limits enforced: Bluesky 300 chars, Mastodon 500, Dev.to/Hashnode 150-400 words.

Credentials needed

Credential	Where to get it	Required
`ANTHROPIC_API_KEY`	console.anthropic.com/settings/keys	Yes
`BLUESKY_HANDLE` + `BLUESKY_APP_PASSWORD`	bsky.app → Settings → Privacy → App Passwords	Yes
`DEVTO_API_KEY`	dev.to → Settings → Extensions	Yes
`HASHNODE_PAT` + `HASHNODE_PUBLICATION_ID`	hashnode.com → Account Settings → Developer	Yes
`MASTODON_ACCESS_TOKEN` + `MASTODON_INSTANCE_URL`	Your instance → Preferences → Development	No
`SLACK_WEBHOOK_URL`	api.slack.com/apps → Incoming Webhooks	No

Supported surfaces

Automated posting: Bluesky, Dev.to, Hashnode, Mastodon

Automated directory listing: MCP Registry (→ cascades to Glama, PulseMCP), Smithery, GitHub Topics (→ cascades to SkillsMP, claudemarketplaces.com)

Submit with generated payloads: awesome-claude-code, awesome-claude-plugins, awesome-claude-skills, skillsdirectory.com, awesomeclaude.ai, DevHunt, Uneed, Claude Plugin Marketplace

Project types

The kind field routes projects to the right directories:

mcp-server → MCP Registry, Smithery, Glama, PulseMCP, mcp.so, mcpservers.org
claude-skill → Claude Plugin Marketplace, awesome-claude-code, SkillsMP
browser-extension → Chrome Web Store, Firefox AMO, Edge Add-ons
terminal-theme → iTerm2 Color Schemes, base16, Gogh

Development

For contributing or running outside the plugin:

git clone https://github.com/robertnowell/marketing-pipeline
cd marketing-pipeline
python -m venv .venv && source .venv/bin/activate
pip install -e ".[dev]"
cp .env.example .env    # fill in credentials
marketing setup         # verify what's configured
pytest tests/           # 72 tests

License

MIT