Sales Enablement Plugin for Claude
A dynamic sales enablement plugin for Claude that evolves with your team's usage.
Sales Enablement Plugin for Claude
A compounding GTM enablement engine — 18 skills, 7 commands, 16 MCP tools, self-healing content, and persistent memory that learns from every deal.
This is not a collection of static templates. It's enablement infrastructure that gets smarter the more your team uses it.
Quick Start
# Install the plugin
claude plugins add sales-enablement-plugin
# Build the bundled MCP server (optional, for Gong/ZoomInfo/Clay/LinkedIn tools)
cd mcp-server && npm install && npm run build
Then restart Claude Desktop. That's it.
In Action
How It Works
┌─────────────────────────────────────────────────────┐
│ Claude Desktop │
│ │
│ User: "/deal-review Acme Corp" │
│ │
│ ┌───────────────┐ ┌──────────────────────┐ │
│ │ 18 Skills │◄──►│ Persistent Memory │ │
│ │ (analysis, │ │ (deal patterns, │ │
│ │ coaching, │ │ competitive intel, │ │
│ │ playbooks) │ │ ICP data) │ │
│ └───────┬───────┘ └──────────────────────┘ │
│ │ │
│ ┌───────▼───────────────────────────────────┐ │
│ │ 16 MCP Tools │ │
│ │ Gong · ZoomInfo · Clay · LinkedIn │ │
│ │ HubSpot · Slack · Notion · Fireflies │ │
│ └───────────────────────────────────────────┘ │
│ │
│ Output: Deal score, risk flags, next steps, │
│ competitive positioning — all personalized │
│ to the rep's experience level │
└─────────────────────────────────────────────────────┘
Every interaction reads from and writes to memory. The system learns your competitive landscape, deal patterns, ICP, and team strengths over time.
Example: Competitive Battle Cards
Running /competitive-pulse or invoking the Battle Cards skill produces a full competitive matrix. Here's a real example output comparing against 5 competitors:
┌─────────────────────────────────────────────────────────────────────┐
│ COMPETITIVE BATTLE CARDS │
│ Mantyl.ai vs Top 5 Competitors │
├──────────────┬──────────┬──────────┬──────────┬─────────┬─────────┤
│ Capability │ Mantyl │ Comp A │ Comp B │ Comp C │ Comp D │
├──────────────┼──────────┼──────────┼──────────┼─────────┼─────────┤
│ AI Agents │ ★★★★★ │ ★★★☆☆ │ ★★★★☆ │ ★★☆☆☆ │ ★★★☆☆ │
│ Integrations │ ★★★★★ │ ★★★★☆ │ ★★★☆☆ │ ★★★★☆ │ ★★☆☆☆ │
│ Automation │ ★★★★★ │ ★★★☆☆ │ ★★★★☆ │ ★★★☆☆ │ ★★★☆☆ │
│ Analytics │ ★★★★☆ │ ★★★★☆ │ ★★★☆☆ │ ★★★★★ │ ★★☆☆☆ │
│ Ease of Use │ ★★★★☆ │ ★★★☆☆ │ ★★★★★ │ ★★☆☆☆ │ ★★★★☆ │
│ Pricing │ ★★★★★ │ ★★☆☆☆ │ ★★★☆☆ │ ★★★☆☆ │ ★★★★☆ │
└──────────────┴──────────┴──────────┴──────────┴─────────┴─────────┘
Each competitor card includes:
- Company overview and market position
- Key strengths and weaknesses
- Head-to-head feature comparison
- Win themes and talk tracks
- Common objections with responses
- Recommended attack angles
Example: Deal Review
Running /deal-review Acme Corp produces a structured assessment:
Deal Health Score: 72/100
Strengths:
- Champion identified (VP Sales, strong internal advocate)
- Technical validation complete, positive eval feedback
- Timeline aligns with Q2 budget cycle
Risks:
- No access to economic buyer (CFO)
- Competitor (Rival Inc) in final evaluation
- Legal review not yet started — 3 week typical cycle
Recommended Next Steps:
1. Request champion intro to CFO before next meeting
2. Prepare Rival Inc battlecard (see /competitive-pulse)
3. Send ROI model tailored to their 340-rep team size
Confidence: Commit (if CFO access secured by Feb 28)
What's Inside
18 Skills
Core Enablement (10)
| Skill | What It Does |
|---|---|
| Battle Cards | Side-by-side competitive comparisons with talk tracks |
| Objection Handling | Framework-based responses (price, timing, competition) |
| Discovery Guide | SPIN/Sandler/Challenger question sets and call guides |
| Deal Qualification | MEDDIC/BANT/SPICED scoring with gap analysis |
| Proposal Builder | Custom proposals, business cases, and exec summaries |
| ROI Calculator | TCO comparisons and value models for prospects |
| Win-Loss Analysis | Pattern recognition across won and lost deals |
| Sales Coaching | Call reviews, skill plans, and role-play practice |
| Playbook Builder | Repeatable sales processes by product or segment |
| Buyer Persona | ICP and persona development with messaging guidance |
Intelligence Layer (2)
| Skill | What It Does |
|---|---|
| GTM Memory | Persistent knowledge base that compounds across sessions |
| Rep Profile | Adapts all output to each rep's skill level and style |
Self-Healing (1)
| Skill | What It Does |
|---|---|
| Content Health | Flags stale assets when market conditions shift |
Cross-GTM (5)
| Skill | What It Does |
|---|---|
| Campaign to Field | Translates marketing launches into rep-ready materials |
| Handoff Builder | Structured handoffs (SDR-to-AE, AE-to-CS, etc.) |
| Expansion Playbook | Upsell/cross-sell/renewal plays for existing customers |
| Pipeline Intelligence | Deal velocity, conversion, and coaching signals |
| Partner Enablement | Channel partner playbooks and co-sell guides |
7 Commands
| Command | What It Does |
|---|---|
/deal-review | Structured deal assessment with scoring and next steps |
/enablement-dashboard | Org-wide readiness evaluation |
/onboarding-plan | New hire ramp curriculum with milestones |
/competitive-pulse | Latest competitive landscape briefing |
/pipeline-digest | Weekly pipeline health and risk analysis |
/content-audit | Asset freshness scan with gap identification |
/rep-dashboard | Personalized performance and development view |
4 Scheduled Automations
- Weekly Competitive Pulse — Scans for competitor moves
- Weekly Pipeline Digest — Pipeline health summary
- Monthly Content Audit — Flags stale enablement assets
- Daily Deal Signals — Surfaces deals needing attention
16 MCP Tools (Bundled Server)
The plugin ships with a TypeScript MCP server providing direct access to four platforms:
| Platform | Tools |
|---|---|
| Gong | search_calls, get_transcript, get_call_details, search_calls_by_participant, get_call_stats |
| ZoomInfo | search_company, search_contact, get_org_chart, get_tech_stack |
| Clay | enrich_person, enrich_company, trigger_enrichment |
| search_leads, get_profile, search_companies | |
| Utility | sales_intel_status |
Integrations
Works standalone out of the box. Optionally connect any of these for richer context:
| Platform | What It Adds |
|---|---|
| HubSpot | Deal data, contact history, pipeline metrics |
| Slack | Team signals, deal room context |
| Notion | Playbooks, competitive docs, knowledge base |
| Microsoft 365 | Email threads, calendar context |
| Fireflies | Meeting transcripts and action items |
| Clay | Contact and company enrichment |
| ZoomInfo | Firmographic and technographic data |
| Atlassian | Project tracking, engineering context |
| Close | Pipeline and activity data |
See CONNECTORS.md for setup instructions.
Configuration
Copy the settings template and customize:
{
"company_name": "Your Company",
"product_name": "Your Product",
"default_qualification_framework": "MEDDIC",
"default_discovery_framework": "SPIN"
}
Project Structure
sales-enablement-plugin/
├── skills/ # 18 skill modules
├── commands/ # 7 slash commands
├── shortcuts/ # 4 scheduled automations
├── mcp-server/ # TypeScript MCP server (16 tools)
│ ├── src/
│ ├── package.json
│ └── tsconfig.json
├── docs/ # Additional documentation
├── .claude-plugin/ # Plugin configuration
├── CONNECTORS.md # Integration setup guide
├── CONTRIBUTING.md
├── CHANGELOG.md
└── LICENSE # MIT
License
MIT — see LICENSE.