Claude Code Marketing Skills

AI marketing skills for Claude Code and other tools to enhance your marketing efforts.

Claude Code Marketing Skills

AI marketing skills for Claude Code, Cursor, Windsurf, and other AI coding tools. Audit SEO, analyze ads, research competitors, qualify leads — all from your terminal.

Free skills need no account. Premium skills connect your real data for $9/mo.

<p align="center"> <img src="demo.gif" alt="Claude Code Marketing Skills demo" width="800"> </p>

Built by Cogny — AI marketing infrastructure.

Quick Install

curl -sSL https://raw.githubusercontent.com/cognyai/claude-code-marketing-skills/main/install.sh | bash

Or manually copy the skills you want:

git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* .claude/skills/

Free Skills (no account needed)

These skills work immediately using web search and public data:

SkillCommandWhat it does
SEO Audit/seo-auditFull technical + content SEO analysis (enhanced with live Search Console + Bing data when connected)
Landing Page Review/landing-page-reviewCRO review with specific conversion recommendations
Competitor Analysis/competitor-analysisResearch competitor positioning, ads, and market gaps
Ad Copy Writer/ad-copy-writerGenerate ad copy variations for Google/Meta/LinkedIn
Lead Qualification/lead-qualificationResearch and qualify business leads against your ICP
GA4 BigQuery Schema/ga4-bigquery-schemaComplete GA4 BigQuery export schema reference with query patterns
GA4 Event Implementation/ga4-eventsGA4 event model reference — recommended events, custom dimensions, validation
GTM Event Tracking/gtm-setupGTM dataLayer, triggers, variables, tag configuration, and debug mode
GAQL Reference/gaql-referenceGoogle Ads Query Language syntax, fields, and common report queries
Conversion Tracking Debugger/conversion-debugCross-platform conversion tracking troubleshooting (GTM + GA4 + Ads + Meta)
Meta Conversions API/meta-capiMeta CAPI setup — server-side events, dedup, event match quality
UTM Strategy & Builder/utm-builderUTM naming conventions, channel grouping rules, validation queries
Structured Data/structured-dataSchema.org JSON-LD templates for rich results — all major types
Core Web Vitals/cwv-auditLCP, INP, CLS diagnosis and fixes with CrUX BigQuery queries
Google Ads Scripts/google-ads-scriptsGoogle Ads Scripts patterns — automation, Sheets integration, MCC scripts

Premium Skills (requires Cogny — $9/mo for all managed MCPs)

These skills connect to your actual ad accounts via Cogny's MCP servers:

SkillCommandMCP ServerWhat it does
LinkedIn Ads Audit/linkedin-ads-auditLinkedIn AdsCampaign structure, targeting, creative performance, spend efficiency
SEO Monitor/seo-monitorSearch ConsoleTrack rankings, queries, indexing, core web vitals
CRM ICP Analysis/crm-icp-analysisHubSpotBuild data-driven ICP from closed-won deals, contacts, and companies
Sales Momentum Drivers/crm-sales-momentumHubSpotPipeline velocity, stage conversions, stuck deals, win/loss patterns
LinkedIn Micro Campaigns/linkedin-micro-campaignsHubSpot + LinkedIn AdsCreate precision-targeted LinkedIn campaigns from ICP data
Cogny Agent/cognyAllFull autonomous agent — scheduled analysis, strategy, execution

Setting up Premium Skills

  1. Sign up at cogny.com
  2. Connect your accounts (Google Ads, Meta Ads, Search Console, Bing, LinkedIn, HubSpot)
  3. Add Cogny to your .mcp.json:
{
  "mcpServers": {
    "cogny": {
      "type": "http",
      "url": "https://app.cogny.com/mcp"
    }
  }
}
  1. Claude Code will open a browser for OAuth login on first use.
  2. Run any premium skill — your AI now has direct access to your marketing data.

How It Works

Free skills use WebFetch and WebSearch to analyze publicly available data. No accounts or API keys needed.

Premium skills use Cogny's MCP servers to connect directly to Google Ads, Meta Ads, Search Console, Bing Webmaster Tools, LinkedIn Ads, and HubSpot. Your AI runs locally (Claude Code, Cursor, etc.), Cogny provides the data pipeline.

Your Claude Code ──MCP──> Cogny MCP Server ──OAuth──> Google Ads / Meta / Search Console / Bing / LinkedIn / HubSpot
    (local)                (hosted)                      (your accounts)

Results

GrowthHackers.se — +271% organic clicks in 3 weeks

Connected Search Console and Bing Webmaster Tools via Cogny MCP. Ran /seo-audit + /seo-monitor after a site migration.

MetricBeforeAfter
Organic clicksbaseline+271%
Click-through rate0.29%0.66%
Search impressionsbaseline+60%
AI citations (Bing Copilot)baseline+154%
PageSpeed score7897

"Cogny gave Claude Code eyes into our actual search data. The audit caught things we'd never have found manually." — Yi Li, CEO at GrowthHackers

Read the full case study →


Got results? Open an issue and we'll feature you here.

Contributing

PRs welcome! See individual skill files for the format. Skills should include:

  • YAML frontmatter with metadata
  • Clear step-by-step instructions
  • Specific queries/actions (not vague recommendations)
  • Example output format

License

MIT