Martin Stepanek

SEO specialist that reviews Next.js code for search engine optimization issues across metadata, structured data, images, links, crawlability, and performance.

Crawlability, indexing, robots directives, and sitemap rules. Use when working with robots.txt, XML sitemaps, noindex/nofollow directives, pagination crawling, or server-side rendering for SEO.

E-commerce specific SEO rules for product pages, category pages, pricing, availability, faceted navigation, and B2B considerations. Use when building or modifying product listings, category pages, shopping cart, or checkout.

Hreflang and internationalization SEO rules. Use when working with locale routing, language switching, alternate language links, the /{lang}-{country}/ URL pattern, i18n configuration, or middleware locale detection.

Image SEO and optimization rules for Next.js. Use when adding images, product photos, icons, banners, or working with the next/image component. Covers alt text, sizing, formats, lazy loading, and LCP optimization.

Internal linking strategy and rules for SEO. Use when adding navigation, breadcrumbs, footer links, related products, cross-links, or language switcher components.

SEO metadata rules for Next.js pages. Use when creating or modifying page metadata, title tags, meta descriptions, Open Graph tags, canonical URLs, or Twitter cards. Covers Next.js Metadata API (generateMetadata, metadata exports) and head elements.

Core Web Vitals and performance SEO rules for Next.js. Use when optimizing page load speed, addressing LCP/CLS/INP issues, working with third-party scripts like Google Tag Manager, fonts, or bundle size.

Redirect rules and patterns for SEO. Use when implementing redirects, handling URL changes, managing 404 pages, or configuring middleware redirects in Next.js.

Schema.org structured data rules for JSON-LD markup. Use when adding or modifying structured data, product schemas, breadcrumbs, organization info, or FAQ markup on an e-commerce site.

URL structure and Next.js routing rules for SEO. Use when creating new routes, pages, modifying URL patterns, adding dynamic segments, or working with pagination and query parameters.