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Routes and coordinates multi-channel marketing work — brand onboarding, SOSTAC routing, and campaign management. Triggers for 'marketing plan', 'brand strategy', 'campaign management', or ambiguous requests that don't map to a single specialist. Does NOT execute specialist work directly.

Browser automation for live competitive research, SERP analysis, and authenticated site access

Builds and manages owned community platforms like Discord, Slack, Circle, and forums for community-led growth. Triggers for 'Discord community', 'Slack community', 'community platform', 'community-led growth', 'forum', 'community management', 'user group', 'customer advisory board', 'champions program', or 'community engagement strategy' — not social media posting/scheduling (use social) or UGC campaigns for ads (use influencer).

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Builds email sequences, newsletters, automation workflows, and manages deliverability. Triggers for 'email sequence', 'newsletter', 'drip campaign', 'welcome email', 'deliverability', 'lifecycle email', 'ESP', 'automated email', 'email campaign', 'cold email', 'transactional email', 'email automation', or 'email copywriting' — not retention-specific cancel/dunning flows (use retention).

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Applies behavioral science, cognitive biases, and persuasion frameworks to marketing decisions. Triggers for 'cognitive bias', 'loss aversion', 'social proof', 'scarcity', 'Cialdini', 'behavioral science', or 'persuasion framework'.

Designs referral programs, affiliate structures, partnerships, and word-of-mouth systems. Triggers for 'referral program', 'affiliate', 'partner program', 'refer-a-friend', 'word-of-mouth', or 'commission structure'.

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Browser automation for live competitive research, SERP analysis, and authenticated site access

Builds the product positioning document — customer language, differentiation, personas, and proof points. Triggers for 'positioning', 'target audience', 'differentiation', 'proof points', 'customer language', 'product marketing context', 'ICP', 'ideal customer profile', 'buyer persona', 'messaging framework', 'competitive positioning', 'value proposition', or 'brand messaging'.