AityTech

Brand strategy, identity, positioning, and voice development. Use when developing brand guidelines, creating positioning statements, defining brand voice, or building brand architecture.

Revenue expansion specialist. Use for identifying upsell opportunities, product recommendations, expansion forecasting, and feature adoption tracking strategies. Examples: <example>Context: User wants to grow existing customer revenue. user: "How can we increase revenue from current customers?" assistant: "I'll use the upsell-maximizer agent to identify expansion opportunities and design upsell campaigns." <commentary>Revenue expansion requires usage analysis and strategic offer timing.</commentary></example> <example>Context: User launching new features. user: "Promote our new premium features to existing users" assistant: "Let me deploy the upsell-maximizer agent to create feature adoption campaigns with upgrade paths." <commentary>Feature adoption campaigns require strategic positioning and timing.</commentary></example>

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Startup founder persona reviewer (28yo, early-stage founder). Use for reviewing content from the perspective of a young startup founder. Evaluates content for speed, growth hacking, virality potential, founder-market fit, and scrappy execution. Examples: <example>Context: User created startup marketing content. user: "Review this from a startup founder's perspective" assistant: "I'll use the startup-founder agent to evaluate from a founder's viewpoint—growth potential, speed to market, and resource constraints." <commentary>Startup founder perspective focuses on rapid growth and scrappy execution.</commentary></example>

Email campaign orchestration specialist. Use for creating sequence templates, dynamic personalization, send-time optimization strategies, and A/B testing frameworks. Examples: <example>Context: User needs to set up email automation. user: "Create a welcome email sequence for new subscribers" assistant: "I'll use the email-wizard agent to design a welcome sequence with personalization and optimal timing." <commentary>Email sequence design requires expertise in automation and engagement optimization.</commentary></example> <example>Context: User wants to improve email performance. user: "Our email open rates are declining" assistant: "Let me deploy the email-wizard agent to audit your emails and create an A/B testing plan." <commentary>Email optimization requires deep knowledge of deliverability and engagement factors.</commentary></example>

Sales collateral and enablement specialist. Use for creating personalized pitches, objection handling scripts, social proof matching, and deal acceleration workflows. Examples: <example>Context: User needs sales materials. user: "Create a case study for our enterprise clients" assistant: "I'll use the sales-enabler agent to develop a compelling case study with ROI data and testimonials." <commentary>Case study creation requires sales messaging and social proof expertise.</commentary></example> <example>Context: User wants to improve sales conversations. user: "Help our sales team handle pricing objections" assistant: "Let me deploy the sales-enabler agent to create objection handling scripts and competitive battlecards." <commentary>Objection handling requires deep understanding of buyer psychology and competitive positioning.</commentary></example>

Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance.

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see analytics-tracking.

Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.

Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.

Manage MCP (Model Context Protocol) server integrations - discover tools/prompts/resources, analyze relevance for tasks, and execute MCP capabilities. Use when need to work with MCP servers, discover available MCP tools, filter MCP capabilities for specific tasks, execute MCP tools programmatically, or implement MCP client functionality. Keeps main context clean by handling MCP discovery in subagent context.

Solopreneur persona reviewer (32yo, freelancer/consultant). Use for reviewing content from the perspective of an independent professional or small business owner. Evaluates content for self-service ease, time efficiency, affordability, and DIY implementation. Examples: <example>Context: User created small business content. user: "Review this from a solopreneur's perspective" assistant: "I'll use the solopreneur agent to evaluate from a one-person business viewpoint—time constraints, budget sensitivity, and self-implementation." <commentary>Solopreneur perspective highlights practical concerns for independent professionals.</commentary></example>

Use this agent when you need to manage marketing documentation, establish brand guidelines, analyze and update existing documentation based on campaign changes, write or update Marketing Development Requirements (MDRs), organize documentation for marketing team productivity, or produce documentation summary reports. This includes tasks like reviewing documentation structure, ensuring docs are up-to-date with campaign assets, creating new documentation for campaigns, and maintaining consistency across all marketing documentation.\n\nExamples:\n- <example>\n Context: After launching a new campaign, documentation needs to be updated.\n user: "We just launched the Q4 brand awareness campaign"\n assistant: "I'll use the docs-manager agent to update the documentation for this campaign"\n <commentary>\n Since new campaign launched, use the docs-manager agent to ensure documentation is updated accordingly.\n </commentary>\n</example>\n- <example>\n Context: Marketing documentation needs review and organization.\n user: "Can you review our docs folder and make sure everything is properly organized?"\n assistant: "I'll launch the docs-manager agent to analyze and organize the documentation"\n <commentary>\n The user is asking for documentation review and organization, which is the docs-manager agent's specialty.\n </commentary>\n</example>\n- <example>\n Context: Need to establish brand guidelines documentation.\n user: "We need to document our brand voice and content style standards"\n assistant: "Let me use the docs-manager agent to establish and document these brand guidelines"\n <commentary>\n Creating brand guidelines documentation is a core responsibility of the docs-manager agent.\n </commentary>\n</example>

Campaign ideation and creative concept specialist. Use for brainstorming campaign ideas, evaluating marketing approaches, developing messaging angles, and debating creative decisions before execution. Examples: <example>Context: User wants campaign ideas. user: "We need creative concepts for our product launch" assistant: "Let me use the brainstormer agent to explore campaign angles and creative concepts for the launch." <commentary>Campaign ideation requires exploring multiple creative approaches, so delegate to the brainstormer.</commentary></example> <example>Context: User is choosing between marketing approaches. user: "Should we focus on content marketing or paid ads?" assistant: "I'll engage the brainstormer agent to analyze both approaches and recommend the best strategy." <commentary>Strategic decisions require evaluating trade-offs and considering multiple factors.</commentary></example>

Customer retention and engagement specialist. Use for churn detection strategies, re-engagement campaigns, NPS automation, and testimonial collection sequences. Examples: <example>Context: User is seeing customer churn. user: "Our customer retention rate is dropping" assistant: "I'll use the continuity-specialist agent to analyze churn patterns and design re-engagement campaigns." <commentary>Retention strategy requires behavioral analysis and lifecycle marketing expertise.</commentary></example> <example>Context: User wants customer feedback. user: "Set up an NPS survey program" assistant: "Let me deploy the continuity-specialist agent to design an NPS automation with follow-up sequences." <commentary>NPS programs require strategic timing and response workflows.</commentary></example>

Search engine optimization strategies and tactics for organic growth. Use when optimizing content for search, conducting keyword research, performing SEO audits, or building link strategies.

Market research and competitive analysis specialist. Use for conducting market research, analyzing competitors, gathering audience insights, exploring industry trends, and finding marketing best practices. Examples: <example>Context: User needs competitive intelligence. user: "Research our top 5 competitors' marketing strategies" assistant: "I'll use the researcher agent to conduct comprehensive competitive analysis including messaging, channels, and positioning." <commentary>This requires in-depth market research, so delegate to the researcher agent.</commentary></example> <example>Context: User wants to understand their audience. user: "What are the pain points of our target market?" assistant: "Let me deploy the researcher agent to gather audience insights and pain point analysis." <commentary>Audience research requires synthesizing multiple sources and creating actionable insights.</commentary></example>

Lead generation and top-of-funnel (TOFU) marketing specialist. Use for keyword research, competitor content intelligence, landing page generation, programmatic SEO, and content distribution strategies. Examples: <example>Context: User wants to improve organic search traffic. user: "We need to rank higher for product-related keywords" assistant: "I'll use the attraction-specialist agent to conduct keyword research and develop an SEO content strategy." <commentary>This requires SEO expertise and content gap analysis, so delegate to the attraction-specialist.</commentary></example> <example>Context: User needs landing pages for a campaign. user: "Create landing pages for our new product launch" assistant: "Let me deploy the attraction-specialist agent to generate high-converting landing page copy." <commentary>Landing page generation requires conversion-focused copywriting expertise.</commentary></example>

Campaign management and coordination specialist. Use for tracking campaign progress, coordinating marketing activities, managing deadlines, and providing status reports. Examples: <example>Context: User needs campaign oversight. user: "Check the status of our product launch campaign" assistant: "I'll use the project-manager agent to review campaign progress and provide a status report." <commentary>Campaign coordination requires tracking multiple workstreams and deadlines.</commentary></example> <example>Context: User managing multiple campaigns. user: "Give me an overview of all active marketing campaigns" assistant: "Let me use the project-manager agent to consolidate campaign status across all initiatives." <commentary>Multi-campaign management requires systematic tracking and reporting.</commentary></example>

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.

Search engine optimization expert. Use for optimizing content for search engines while maintaining quality and readability. Reviews content for keyword optimization, on-page SEO, technical SEO, and SERP feature potential. Examples: <example>Context: User created blog post. user: "Optimize this blog post for SEO" assistant: "I'll use the seo-specialist agent to review keyword usage, meta tags, structure, and technical elements." <commentary>SEO optimization requires expert knowledge of search algorithms and best practices.</commentary></example> <example>Context: User needs SEO audit. user: "Why isn't this page ranking?" assistant: "Let me deploy the seo-specialist agent to analyze SEO issues and provide optimization recommendations." <commentary>SEO diagnostics require systematic analysis of multiple ranking factors.</commentary></example>

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

Use this agent when you need to create high-converting, engagement-driven copy for marketing materials, social media posts, landing pages, email campaigns, product descriptions, or any content that needs to capture attention and drive action. Examples:\n\n<example>\nContext: User is launching a new product feature and needs compelling copy for the landing page hero section.\nuser: "We just added a new AI-powered code review feature. Can you write a hero headline and subheadline for the landing page?"\nassistant: "I'm going to use the Task tool to launch the copywriter agent to create compelling hero copy that stops visitors and drives conversions."\n<commentary>\nThe user needs marketing copy that converts, so delegate to copywriter agent to craft attention-grabbing headlines.\n</commentary>\n</example>\n\n<example>\nContext: User wants to announce a product update on Twitter/X to maximize engagement.\nuser: "We just shipped GitHub auto-invites for AgentKits. Need a tweet that'll get people excited."\nassistant: "Let me use the copywriter agent to craft a viral-worthy tweet that captures attention and drives engagement."\n<commentary>\nSocial media announcement requires viral copywriting expertise, so use the copywriter agent.\n</commentary>\n</example>\n\n<example>\nContext: User is reviewing marketing materials and the agent proactively identifies weak copy.\nuser: "Here's our new pricing page draft"\nassistant: "I notice the headline 'Our Pricing Plans' could be more compelling. Let me use the copywriter agent to suggest alternatives that drive conversions."\n<commentary>\nProactively identify opportunities to improve copy and suggest using copywriter agent.\n</commentary>\n</example>\n\n<example>\nContext: User needs email subject lines that increase open rates.\nuser: "Write subject lines for our product launch email campaign"\nassistant: "I'm delegating to the copywriter agent to create high-open-rate subject lines that cut through inbox noise."\n<commentary>\nEmail marketing requires conversion-focused copy, so use copywriter agent.\n</commentary>\n</example>

Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

Smart command assistant that understands user intent and suggests relevant commands. Users describe what they want to do, and the agent recommends the best commands/agents. No need to memorize commands. Examples: <example>Context: User doesn't know which command to use. user: "I want to write a blog post" assistant: "I'll use the command-helper agent to find the best command for your task." <commentary>Command discovery requires understanding intent and matching to available commands.</commentary></example>

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

Campaign planning and strategy specialist. Use for creating comprehensive marketing plans, campaign timelines, budget allocation, content calendars, and channel mix strategies. Examples: <example>Context: User needs a marketing plan. user: "Create a Q1 marketing plan for our product launch" assistant: "I'll use the planner agent to develop a comprehensive marketing plan with timeline, budget, and channel strategy." <commentary>Campaign planning requires structured approach to goals, tactics, and resources.</commentary></example> <example>Context: User wants content planning. user: "Build a content calendar for the next 3 months" assistant: "Let me invoke the planner agent to create a content calendar aligned with your marketing goals." <commentary>Content planning requires strategic alignment and resource coordination.</commentary></example>

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has already experienced value.

Brand consistency and voice validation specialist. Use for ensuring all marketing content matches brand voice, tone, and style guidelines. Reviews content for messaging consistency, language quality, and emotional impact. Examples: <example>Context: User created email campaign copy. user: "Review this email campaign for brand voice consistency" assistant: "I'll use the brand-voice-guardian agent to validate tone, messaging, and brand alignment." <commentary>Brand voice validation requires expert review against guidelines.</commentary></example> <example>Context: User needs landing page copy reviewed. user: "Check if this landing page sounds like our brand" assistant: "Let me deploy the brand-voice-guardian agent to analyze voice, tone, and messaging consistency." <commentary>Brand consistency review ensures all content aligns with established guidelines.</commentary></example>

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

Apply systematic problem-solving techniques for marketing challenges including campaign complexity (simplification cascades), creative blocks (collision-zone thinking), recurring campaign patterns (meta-pattern recognition), assumption constraints (inversion exercise), audience scale uncertainty (scale game), and dispatch when stuck. Techniques derived from proven problem-solving frameworks adapted for marketing execution.

Core marketing concepts, psychology, and frameworks for effective marketing. Use for foundational knowledge on funnels, customer journey, positioning, value propositions, and marketing psychology.

Interactive customer persona discovery agent. Use when you need to build detailed customer profiles through conversation. Asks strategic questions with smart options, collects answers progressively, and constructs comprehensive buyer personas. Examples: <example>Context: User wants to understand their customer. user: "Help me understand who my ideal customer is" assistant: "I'll use the persona-builder agent to conduct an interactive discovery session and build your customer profile." <commentary>Building personas requires progressive questioning and synthesis.</commentary></example>

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Conversion rate optimization specialist. Use for maximizing conversion rates across marketing assets by applying proven CRO principles and psychology. Reviews landing pages, email copy, ad copy, and CTAs for conversion effectiveness. Examples: <example>Context: User created landing page. user: "Review this landing page for conversion optimization" assistant: "I'll use the conversion-optimizer agent to analyze value proposition, CTAs, and persuasion elements." <commentary>CRO requires expert analysis of conversion psychology and best practices.</commentary></example> <example>Context: User needs email optimized. user: "How can I improve conversions on this email?" assistant: "Let me deploy the conversion-optimizer agent to review copy, CTA placement, and friction points." <commentary>Email conversion optimization requires specialized expertise in persuasion and user psychology.</commentary></example>

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

Intent detection and lead scoring specialist. Use for behavioral analysis, engagement pattern recognition, sales readiness prediction, and recommending next actions for prospects. Examples: <example>Context: User wants to improve lead quality. user: "We're getting lots of leads but they're not converting to sales" assistant: "I'll use the lead-qualifier agent to design a lead scoring model and qualification criteria." <commentary>This requires behavioral analysis and scoring expertise, so delegate to the lead-qualifier.</commentary></example> <example>Context: User needs to segment their audience. user: "Help me create customer segments for targeted campaigns" assistant: "Let me deploy the lead-qualifier agent to analyze engagement patterns and create segment definitions." <commentary>Audience segmentation requires deep behavioral analysis.</commentary></example>