Layneformalized225

Monthly self-deception audit — 25 anti-patterns from CEO Bible Section M

Craft compelling company narrative, origin story, and pitch decks. Use for "what's our story" and investor/press narratives. For product positioning statement and taglines, use positioning-messaging instead.

Root cause analysis for business problems — why no signups, why churn, why stalled pipeline. Use when diagnosing WHY something is broken. For choosing between strategic options, use strategic-review instead.

Weekly CEO review — 10 questions, dashboard, self-deception check, next week focus

Write B2B cold emails and follow-up sequences that get replies. Use for "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email," "nobody's replying to my emails," "how do I write a cold email." For warm/lifecycle emails, see email-sequence. For sales strategy, see founder-sales.

Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.

Help users understand and respond to competition. Use when someone is positioning against competitors, evaluating market threats, running competitive war games, or deciding how much to focus on competitors versus customers.

Help plan and run customer interviews — question design, interview structure, research planning. Use BEFORE interviews to prepare. For debriefing AFTER a conversation, use discovery-debrief instead.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content.

Write, rewrite, or improve marketing copy for any page — homepage, landing pages, pricing pages, feature pages, about pages. Also use for "write copy for," "improve this copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "above the fold." For email copy, see email-sequence. For product positioning statement, see positioning-messaging.

End-of-day consolidation — summarize daily log, promote durable facts to MEMORY.md, identify open threads

9 quick-reference decision frameworks from CEO Bible — when to double down, pivot, hire, kill features, diagnose low conversion. For deep multi-phase analysis of a specific decision, use strategic-review instead.

Design and optimize growth loops — viral mechanics, referral programs, product-led acquisition, content loops. Use when building PLG growth engine, figuring out how to make the product grow itself, or evaluating organic vs paid acquisition ratio. For PLS conversion, see product-led-sales. For pricing, see pricing-strategy.

Structured debrief AFTER a customer conversation — extract learnings, update hypotheses, track demand signals. Use when the founder says "talked to a customer". For preparing and planning interviews beforehand, use conducting-user-interviews.

Create or optimize email sequences, drip campaigns, nurture flows, onboarding emails, welcome series, re-engagement emails. Use for "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome series," "what emails should I send," "email cadence." For web page copy, see copywriting. For in-app onboarding, see user-onboarding.

Help users navigate enterprise sales. Use when someone is closing large deals, managing complex buying committees, handling procurement, or converting PLG users to enterprise contracts.

Code search using Exa. Finds real code snippets, API docs, and examples from GitHub, StackOverflow, and technical docs. Use when searching for code examples, API syntax, library documentation, or debugging help.

Company research using Exa search. Finds company info, competitors, news, tweets, financials, LinkedIn profiles, builds company lists. Use when researching companies, doing competitor analysis, market research, or building company lists.

Generate enriched lead lists using Exa deep search. Finds companies matching an ICP, enriches with signals/news/scores, and outputs CSV. Use when generating leads, building prospect lists, finding companies to sell to, doing outbound research, or ICP-based company discovery.

People research using Exa search. Finds LinkedIn profiles, professional backgrounds, experts, team members, and public bios. Use when searching for people, finding experts, or looking up professional profiles.

Search personal websites and blogs using Exa. Finds individual perspectives, portfolios, tutorials, and personal blogs. Use when searching for personal sites, blog posts, practitioner deep-dives, or portfolio websites.

Search tweets and X/Twitter content using Exa. Finds social discussions, product announcements, developer opinions, trending topics, and community sentiment. Use when searching for tweets, X/Twitter discussions, or social media sentiment.

Help founders close their first customers and build repeatable sales processes. Use when someone is doing founder-led sales, trying to get their first customers, writing cold outreach, running early sales calls, or asking when to hire their first salesperson.

First Principles Framework (FPF) — thinking amplifier. Use when user wants to think through a complex problem, architect a system, evaluate alternatives, decompose complexity, or plan rigorously. Also triggers on: FPF, bounded contexts, SoTA packs, assurance calculus, FPF Parts A-K. Not for simple task planning, general philosophy, or Agile unrelated to FPF.

Remove signs of AI-generated writing from text. Use when editing or reviewing text to make it sound more natural and human-written. Detects and fixes AI patterns including inflated symbolism, promotional language, vague attributions, em dash overuse, rule of three, AI vocabulary, sycophantic tone, and generic conclusions. Use after copywriting, social-writer, cold-email, or email-sequence to polish output.

Add, update, review, and kill hypotheses using CEO Bible framework

Generate business ideas, marketing ideas, and post ideas

Plan and execute general product launches — PR outreach, GTM campaigns, buzz generation. For Product Hunt specifically, use product-hunt-launch (specs/tactics) and ph-launch-timeline (30-day prep plan) instead.

Help users assess and achieve product-market fit. Use when someone is trying to determine if they have PMF, measuring user engagement and retention, running the Sean Ellis survey, or figuring out if they should scale or keep iterating.

CEO-level metrics interpretation through 9-category framework (market learning, product value, usage, pipeline, retention, B2C->B2B, execution, economics, PMF). For raw analytics data queries, use your analytics skill (e.g., posthog-analytics) instead.

When the user needs a 30-day Product Hunt preparation timeline, launch readiness checklist, or realistic outcome expectations. Also use when planning PH launch phases, building supporter lists, or assessing launch readiness.

Craft product positioning statement, value props, and taglines. Use for "how do we describe what we do" and marketing copy. For broader company narrative and pitch story, use brand-storytelling. For competitor positioning, use competitive-analysis.

Raw PostHog data queries via MCP — event catalog, query recipes, dashboards, funnels, experiments. Use for specific data questions. For CEO-level metric interpretation and frameworks, use metrics-briefing instead.

Help users design and optimize pricing strategies. Use when someone is setting prices for the first time, considering freemium vs paid models, optimizing monetization, dealing with willingness to pay questions, or transitioning between pricing models.

Help users define problems clearly before jumping to solutions. Use when someone is scoping a new feature, validating a product idea, struggling to articulate what they're building, or falling into the "shiny object trap" with new technology.

Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker

Help users implement product-led sales motions. Use when someone is transitioning from pure PLG to sales-assisted, defining PQLs, building sales handoff processes, or trying to expand self-serve users into enterprise contracts.

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.

Universal prompt engineering techniques for any LLM. Use when crafting, optimizing, or reviewing prompts for AI models. Triggers on requests like "improve this prompt", "write a system prompt", "optimize my instructions", "help me prompt engineer", "audit this prompt", "review my prompt", or when building agentic systems that need structured prompts.

Help users qualify sales leads effectively. Use when someone is wasting time on bad leads, struggling with low conversion rates, needs to build a qualification framework, or wants to improve their discovery process.

Audit, review, or diagnose SEO issues on the site. Use for "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "page speed," "core web vitals," "crawl errors," "indexing issues." For building pages at scale, see programmatic-seo. For content planning, see content-strategy.

Write engaging social media posts for LinkedIn and X (Twitter). Use for "write a post," "LinkedIn post," "tweet," "X thread," "share this on social," "thought leadership post," "announce on LinkedIn." For web page copy, see copywriting. For email copy, see email-sequence. For content planning (what to write about), see content-strategy.

Deep multi-phase strategic review of a specific decision — premise challenge, alternatives, risk map, adversarial review. Use for big choices (wedge, pricing, channel, hire, pivot). For quick framework lookup, use decision-playbook. For diagnosing why something is broken, use business-investigation.

Write structured entries to daily memory log with facts, concepts, and files — use after any meaningful work, research, or decision

Help users design effective product onboarding. Use when someone is creating first-user experiences, trying to improve activation rates, designing the first 30 seconds of product usage, or working on the path to the aha moment.

Browse the web using agent-browser CLI with Lightpanda engine. Read pages, extract content, interact with elements.

Help users define their North Star metric. Use when someone is choosing their primary success metric, trying to align the team around a key measure, struggling with metric proliferation, or setting up their measurement strategy.